#BE77DD is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BE77DD works with other colors. Named schemes with #BE77DD in its natural role, and a note on why the supporting colors balance it.
Orchid opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Orchid sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Orchid carrying the quiet middle.
Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Orchid.
How #BE77DD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BE77DD at work across the surfaces designers actually ship.
:root {
--color-base: #BE77DD;
--color-base-rgb: 190 119 221;
--color-base-oklch: oklch(68.3% 0.161 314.9);
--color-50: #F9F2FC;
--color-100: #F0DEF8;
--color-200: #E0BEEF;
--color-300: #C791DE;
--color-400: #AD67CB;
--color-500: #9046AF;
--color-600: #703C86;
--color-700: #512F60;
--color-800: #36223F;
--color-900: #221627;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
orchid: {
50: '#F9F2FC',
100: '#F0DEF8',
200: '#E0BEEF',
300: '#C791DE',
400: '#AD67CB',
500: '#9046AF',
600: '#703C86',
700: '#512F60',
800: '#36223F',
900: '#221627',
},
}
$base: #BE77DD; $base-ink: #141310; $base-50: #F9F2FC; $base-100: #F0DEF8; $base-200: #E0BEEF; $base-300: #C791DE; $base-400: #AD67CB; $base-500: #9046AF; $base-600: #703C86; $base-700: #512F60; $base-800: #36223F; $base-900: #221627; $base-hover: #A542D0; $base-subtle: #EADAF1;
{
"color": {
"base": {
"value": "#BE77DD",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F2FC",
"type": "color"
},
"100": {
"value": "#F0DEF8",
"type": "color"
},
"200": {
"value": "#E0BEEF",
"type": "color"
},
"300": {
"value": "#C791DE",
"type": "color"
},
"400": {
"value": "#AD67CB",
"type": "color"
},
"500": {
"value": "#9046AF",
"type": "color"
},
"600": {
"value": "#703C86",
"type": "color"
},
"700": {
"value": "#512F60",
"type": "color"
},
"800": {
"value": "#36223F",
"type": "color"
},
"900": {
"value": "#221627",
"type": "color"
}
}
}
}