#BE7BF4 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #BE7BF4 works with other colors. Named schemes with #BE7BF4 in its natural role, and a note on why the supporting colors balance it.
Heliotrope opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Heliotrope keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
How #BE7BF4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BE7BF4 at work across the surfaces designers actually ship.
:root {
--color-base: #BE7BF4;
--color-base-rgb: 190 123 244;
--color-base-oklch: oklch(70.1% 0.181 308.0);
--color-50: #F8F0FE;
--color-100: #ECD8FD;
--color-200: #DAB4F9;
--color-300: #BD81EE;
--color-400: #A053DF;
--color-500: #8230C5;
--color-600: #662C96;
--color-700: #4B256A;
--color-800: #321C45;
--color-900: #20132A;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#F8F0FE',
100: '#ECD8FD',
200: '#DAB4F9',
300: '#BD81EE',
400: '#A053DF',
500: '#8230C5',
600: '#662C96',
700: '#4B256A',
800: '#321C45',
900: '#20132A',
},
}
$base: #BE7BF4; $base-ink: #141310; $base-50: #F8F0FE; $base-100: #ECD8FD; $base-200: #DAB4F9; $base-300: #BD81EE; $base-400: #A053DF; $base-500: #8230C5; $base-600: #662C96; $base-700: #4B256A; $base-800: #321C45; $base-900: #20132A; $base-hover: #9C37EF; $base-subtle: #EBDCF7;
{
"color": {
"base": {
"value": "#BE7BF4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F0FE",
"type": "color"
},
"100": {
"value": "#ECD8FD",
"type": "color"
},
"200": {
"value": "#DAB4F9",
"type": "color"
},
"300": {
"value": "#BD81EE",
"type": "color"
},
"400": {
"value": "#A053DF",
"type": "color"
},
"500": {
"value": "#8230C5",
"type": "color"
},
"600": {
"value": "#662C96",
"type": "color"
},
"700": {
"value": "#4B256A",
"type": "color"
},
"800": {
"value": "#321C45",
"type": "color"
},
"900": {
"value": "#20132A",
"type": "color"
}
}
}
}