#BE7DF7 is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #BE7DF7 works with other colors. Named schemes with #BE7DF7 in its natural role, and a note on why the supporting colors balance it.
Heliotrope opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Heliotrope keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
How #BE7DF7 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BE7DF7 at work across the surfaces designers actually ship.
:root {
--color-base: #BE7DF7;
--color-base-rgb: 190 125 247;
--color-base-oklch: oklch(70.6% 0.181 307.0);
--color-50: #F8F0FE;
--color-100: #ECD8FD;
--color-200: #D9B2FA;
--color-300: #BB7FF0;
--color-400: #9E50E2;
--color-500: #802DC8;
--color-600: #652A98;
--color-700: #4A246B;
--color-800: #321B46;
--color-900: #1F132B;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#F8F0FE',
100: '#ECD8FD',
200: '#D9B2FA',
300: '#BB7FF0',
400: '#9E50E2',
500: '#802DC8',
600: '#652A98',
700: '#4A246B',
800: '#321B46',
900: '#1F132B',
},
}
$base: #BE7DF7; $base-ink: #141310; $base-50: #F8F0FE; $base-100: #ECD8FD; $base-200: #D9B2FA; $base-300: #BB7FF0; $base-400: #9E50E2; $base-500: #802DC8; $base-600: #652A98; $base-700: #4A246B; $base-800: #321B46; $base-900: #1F132B; $base-hover: #9B38F2; $base-subtle: #EBDDF8;
{
"color": {
"base": {
"value": "#BE7DF7",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F0FE",
"type": "color"
},
"100": {
"value": "#ECD8FD",
"type": "color"
},
"200": {
"value": "#D9B2FA",
"type": "color"
},
"300": {
"value": "#BB7FF0",
"type": "color"
},
"400": {
"value": "#9E50E2",
"type": "color"
},
"500": {
"value": "#802DC8",
"type": "color"
},
"600": {
"value": "#652A98",
"type": "color"
},
"700": {
"value": "#4A246B",
"type": "color"
},
"800": {
"value": "#321B46",
"type": "color"
},
"900": {
"value": "#1F132B",
"type": "color"
}
}
}
}