What color is #BF0079?

#BF0079 is a dark, vivid pink. In RGB it is rgb(191, 0, 121), and in HSL hsl(322, 100%, 37%).

Is #BF0079 accessible as text?

On white, #BF0079 has a contrast ratio of 6.01:1 (passes WCAG AA for body text); on black it is 3.49:1 (fails). For text placed on #BF0079, use white for the best readability.

What is the closest Tailwind color to #BF0079?

The nearest Tailwind CSS token is pink-700 (#C6005C).

What colors go well with #BF0079?

#BF0079 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #00BD45. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BF0079 below.

Is #BF0079 good for buttons?

#BF0079 works well for buttons and highlights, but use white text on #BF0079 — black text only reaches 3.49:1, below the 4.5:1 needed for normal-size labels.

Is #BF0079 the same as CSS mediumvioletred?

No — #BF0079 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#BF0079 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BF0079

Not just a swatch — here's how #BF0079 works with other colors. Named schemes with #BF0079 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #BF0079 Secondary #E86D5D Accent #EF993D Anchor #5B3A53 Surface #F5E8D7

Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #BF0079 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #BF0079 Anchor #3B2921 Surface #F1E2D1 Accent #9A9563 Secondary #3C3833

Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BF0079 Secondary #7D482B Surface #EBD9C1 Accent #454F39 Anchor #5A2232

Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BF0079 Secondary #BA819A Support #9C9087 Ink #17140F

Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BF0079 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 76/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 51/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 26/100

Low

A faint retro warmth without tipping into sepia.

Luxury 47/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 85/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 78/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BF0079

For UI

For branding

For interior

For fashion

People also use #BF0079 with

Electric Purple Firebrick Shamrock Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.0:1. Use

Subtle surface Use #F6C8E5 for cards and hover fills. Tint 80

Avoid beside #BD0039 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BF0079 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BF0079;
  --color-base-rgb: 191 0 121;
  --color-base-oklch: oklch(52.9% 0.219 351.7);
  --color-50: #FEF0F9;
  --color-100: #FDD8F0;
  --color-200: #FCB1E0;
  --color-300: #F877C9;
  --color-400: #EC46AF;
  --color-500: #D22292;
  --color-600: #9F2371;
  --color-700: #701F52;
  --color-800: #481837;
  --color-900: #2C1122;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  medium-violet-red: {
    50: '#FEF0F9',
    100: '#FDD8F0',
    200: '#FCB1E0',
    300: '#F877C9',
    400: '#EC46AF',
    500: '#D22292',
    600: '#9F2371',
    700: '#701F52',
    800: '#481837',
    900: '#2C1122',
  },
}

$base: #BF0079;
$base-ink: #FFFFFF;
$base-50: #FEF0F9;
$base-100: #FDD8F0;
$base-200: #FCB1E0;
$base-300: #F877C9;
$base-400: #EC46AF;
$base-500: #D22292;
$base-600: #9F2371;
$base-700: #701F52;
$base-800: #481837;
$base-900: #2C1122;
$base-hover: #970060;
$base-subtle: #F3AAD9;

{
    "color": {
        "base": {
            "value": "#BF0079",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F9",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F0",
                "type": "color"
            },
            "200": {
                "value": "#FCB1E0",
                "type": "color"
            },
            "300": {
                "value": "#F877C9",
                "type": "color"
            },
            "400": {
                "value": "#EC46AF",
                "type": "color"
            },
            "500": {
                "value": "#D22292",
                "type": "color"
            },
            "600": {
                "value": "#9F2371",
                "type": "color"
            },
            "700": {
                "value": "#701F52",
                "type": "color"
            },
            "800": {
                "value": "#481837",
                "type": "color"
            },
            "900": {
                "value": "#2C1122",
                "type": "color"
            }
        }
    }
}