#BF0930 is a mid-toned, warm red-orange. On the Color Lab it reads bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BF0930 works with other colors. Named schemes with #BF0930 in its natural role, and a note on why the supporting colors balance it.
Cardinal glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Cardinal anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cardinal plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cardinal sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Cardinal is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cardinal carrying the quiet middle.
How #BF0930 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BF0930 at work across the surfaces designers actually ship.
:root {
--color-base: #BF0930;
--color-base-rgb: 191 9 48;
--color-base-oklch: oklch(51.1% 0.202 20.6);
--color-50: #FEF0F3;
--color-100: #FDD8E0;
--color-200: #FBB1C1;
--color-300: #F27D96;
--color-400: #E44E6E;
--color-500: #CB2A4D;
--color-600: #9A2841;
--color-700: #6C2333;
--color-800: #461B24;
--color-900: #2B1218;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cardinal: {
50: '#FEF0F3',
100: '#FDD8E0',
200: '#FBB1C1',
300: '#F27D96',
400: '#E44E6E',
500: '#CB2A4D',
600: '#9A2841',
700: '#6C2333',
800: '#461B24',
900: '#2B1218',
},
}
$base: #BF0930; $base-ink: #FFFFFF; $base-50: #FEF0F3; $base-100: #FDD8E0; $base-200: #FBB1C1; $base-300: #F27D96; $base-400: #E44E6E; $base-500: #CB2A4D; $base-600: #9A2841; $base-700: #6C2333; $base-800: #461B24; $base-900: #2B1218; $base-hover: #980727; $base-subtle: #F1B0BE;
{
"color": {
"base": {
"value": "#BF0930",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F3",
"type": "color"
},
"100": {
"value": "#FDD8E0",
"type": "color"
},
"200": {
"value": "#FBB1C1",
"type": "color"
},
"300": {
"value": "#F27D96",
"type": "color"
},
"400": {
"value": "#E44E6E",
"type": "color"
},
"500": {
"value": "#CB2A4D",
"type": "color"
},
"600": {
"value": "#9A2841",
"type": "color"
},
"700": {
"value": "#6C2333",
"type": "color"
},
"800": {
"value": "#461B24",
"type": "color"
},
"900": {
"value": "#2B1218",
"type": "color"
}
}
}
}