#BF1969 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BF1969 works with other colors. Named schemes with #BF1969 in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #BF1969 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BF1969 at work across the surfaces designers actually ship.
:root {
--color-base: #BF1969;
--color-base-rgb: 191 25 105;
--color-base-oklch: oklch(53.1% 0.203 359.1);
--color-50: #FEF1F7;
--color-100: #FBDAEA;
--color-200: #F5B7D5;
--color-300: #E986B6;
--color-400: #D95997;
--color-500: #BE3778;
--color-600: #91315F;
--color-700: #662846;
--color-800: #431E30;
--color-900: #29141E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FEF1F7',
100: '#FBDAEA',
200: '#F5B7D5',
300: '#E986B6',
400: '#D95997',
500: '#BE3778',
600: '#91315F',
700: '#662846',
800: '#431E30',
900: '#29141E',
},
}
$base: #BF1969; $base-ink: #FFFFFF; $base-50: #FEF1F7; $base-100: #FBDAEA; $base-200: #F5B7D5; $base-300: #E986B6; $base-400: #D95997; $base-500: #BE3778; $base-600: #91315F; $base-700: #662846; $base-800: #431E30; $base-900: #29141E; $base-hover: #981453; $base-subtle: #EDB9D2;
{
"color": {
"base": {
"value": "#BF1969",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F7",
"type": "color"
},
"100": {
"value": "#FBDAEA",
"type": "color"
},
"200": {
"value": "#F5B7D5",
"type": "color"
},
"300": {
"value": "#E986B6",
"type": "color"
},
"400": {
"value": "#D95997",
"type": "color"
},
"500": {
"value": "#BE3778",
"type": "color"
},
"600": {
"value": "#91315F",
"type": "color"
},
"700": {
"value": "#662846",
"type": "color"
},
"800": {
"value": "#431E30",
"type": "color"
},
"900": {
"value": "#29141E",
"type": "color"
}
}
}
}