#BF2369 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BF2369 works with other colors. Named schemes with #BF2369 in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #BF2369 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BF2369 at work across the surfaces designers actually ship.
:root {
--color-base: #BF2369;
--color-base-rgb: 191 35 105;
--color-base-oklch: oklch(53.6% 0.196 359.9);
--color-50: #FDF2F7;
--color-100: #F9DCE9;
--color-200: #F2BAD3;
--color-300: #E48BB3;
--color-400: #D26093;
--color-500: #B73E74;
--color-600: #8C365D;
--color-700: #632C45;
--color-800: #41202F;
--color-900: #28151E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FDF2F7',
100: '#F9DCE9',
200: '#F2BAD3',
300: '#E48BB3',
400: '#D26093',
500: '#B73E74',
600: '#8C365D',
700: '#632C45',
800: '#41202F',
900: '#28151E',
},
}
$base: #BF2369; $base-ink: #FFFFFF; $base-50: #FDF2F7; $base-100: #F9DCE9; $base-200: #F2BAD3; $base-300: #E48BB3; $base-400: #D26093; $base-500: #B73E74; $base-600: #8C365D; $base-700: #632C45; $base-800: #41202F; $base-900: #28151E; $base-hover: #981C54; $base-subtle: #EBBED2;
{
"color": {
"base": {
"value": "#BF2369",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F7",
"type": "color"
},
"100": {
"value": "#F9DCE9",
"type": "color"
},
"200": {
"value": "#F2BAD3",
"type": "color"
},
"300": {
"value": "#E48BB3",
"type": "color"
},
"400": {
"value": "#D26093",
"type": "color"
},
"500": {
"value": "#B73E74",
"type": "color"
},
"600": {
"value": "#8C365D",
"type": "color"
},
"700": {
"value": "#632C45",
"type": "color"
},
"800": {
"value": "#41202F",
"type": "color"
},
"900": {
"value": "#28151E",
"type": "color"
}
}
}
}