#BF2B44 is a mid-toned, warm red-orange. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BF2B44 works with other colors. Named schemes with #BF2B44 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
This palette keeps Viva Magenta as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #BF2B44 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BF2B44 at work across the surfaces designers actually ship.
:root {
--color-base: #BF2B44;
--color-base-rgb: 191 43 68;
--color-base-oklch: oklch(53.2% 0.183 17.2);
--color-50: #FDF2F4;
--color-100: #F8DDE2;
--color-200: #F0BDC5;
--color-300: #E08F9C;
--color-400: #CD6576;
--color-500: #B24355;
--color-600: #883A47;
--color-700: #612E36;
--color-800: #402126;
--color-900: #271619;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF2F4',
100: '#F8DDE2',
200: '#F0BDC5',
300: '#E08F9C',
400: '#CD6576',
500: '#B24355',
600: '#883A47',
700: '#612E36',
800: '#402126',
900: '#271619',
},
}
$base: #BF2B44; $base-ink: #FFFFFF; $base-50: #FDF2F4; $base-100: #F8DDE2; $base-200: #F0BDC5; $base-300: #E08F9C; $base-400: #CD6576; $base-500: #B24355; $base-600: #883A47; $base-700: #612E36; $base-800: #402126; $base-900: #271619; $base-hover: #992336; $base-subtle: #E9C2C9;
{
"color": {
"base": {
"value": "#BF2B44",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F4",
"type": "color"
},
"100": {
"value": "#F8DDE2",
"type": "color"
},
"200": {
"value": "#F0BDC5",
"type": "color"
},
"300": {
"value": "#E08F9C",
"type": "color"
},
"400": {
"value": "#CD6576",
"type": "color"
},
"500": {
"value": "#B24355",
"type": "color"
},
"600": {
"value": "#883A47",
"type": "color"
},
"700": {
"value": "#612E36",
"type": "color"
},
"800": {
"value": "#402126",
"type": "color"
},
"900": {
"value": "#271619",
"type": "color"
}
}
}
}