What color is #BF3490?

#BF3490 is a medium magenta. In RGB it is rgb(191, 52, 144), and in HSL hsl(320, 57%, 48%).

Is #BF3490 accessible as text?

On white, #BF3490 has a contrast ratio of 5.11:1 (passes WCAG AA for body text); on black it is 4.11:1 (fails). For text placed on #BF3490, use white for the best readability.

What is the closest Tailwind color to #BF3490?

The nearest Tailwind CSS token is pink-700 (#C6005C).

What colors go well with #BF3490?

#BF3490 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #35C063. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BF3490 below.

Is #BF3490 good for buttons?

#BF3490 works well for buttons and highlights, but use white text on #BF3490 — black text only reaches 4.11:1, below the 4.5:1 needed for normal-size labels.

Is #BF3490 the same as CSS mediumvioletred?

No — #BF3490 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#BF3490 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BF3490

Not just a swatch — here's how #BF3490 works with other colors. Named schemes with #BF3490 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #BF3490 Secondary #E86C5F Accent #EF983E Anchor #5A3A53 Surface #F6E8D7

Fandango glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #BF3490 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Fandango sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #BF3490 Anchor #3B2922 Surface #F1E2D1 Accent #9B9462 Secondary #3C3833

Fandango anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BF3490 Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Fandango plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BF3490 Secondary #BF8FAA Support #9C9087 Ink #18140F

Fandango is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Fandango carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #BF3490 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 71/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 36/100

Low

Middle-weight — neither delicate nor heavy.

Depth 47/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 4/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 36/100

Low

A faint retro warmth without tipping into sepia.

Luxury 46/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 76/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 86/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 14/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BF3490

For UI

For branding

For interior

For fashion

People also use #BF3490 with

Medium Orchid Cardinal Emerald Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.1:1. Use

Subtle surface Use #EFDAE8 for cards and hover fills. Tint 80

Avoid beside #C03563 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BF3490 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BF3490;
  --color-base-rgb: 191 52 144;
  --color-base-oklch: oklch(56.4% 0.197 344.7);
  --color-50: #FCF3F9;
  --color-100: #F7DEEF;
  --color-200: #EDBFDE;
  --color-300: #DC93C4;
  --color-400: #C86AA9;
  --color-500: #AD488B;
  --color-600: #843D6D;
  --color-700: #5E304F;
  --color-800: #3E2335;
  --color-900: #261721;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  fandango: {
    50: '#FCF3F9',
    100: '#F7DEEF',
    200: '#EDBFDE',
    300: '#DC93C4',
    400: '#C86AA9',
    500: '#AD488B',
    600: '#843D6D',
    700: '#5E304F',
    800: '#3E2335',
    900: '#261721',
  },
}

$base: #BF3490;
$base-ink: #FFFFFF;
$base-50: #FCF3F9;
$base-100: #F7DEEF;
$base-200: #EDBFDE;
$base-300: #DC93C4;
$base-400: #C86AA9;
$base-500: #AD488B;
$base-600: #843D6D;
$base-700: #5E304F;
$base-800: #3E2335;
$base-900: #261721;
$base-hover: #9A2A75;
$base-subtle: #E8C6DD;

{
    "color": {
        "base": {
            "value": "#BF3490",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F9",
                "type": "color"
            },
            "100": {
                "value": "#F7DEEF",
                "type": "color"
            },
            "200": {
                "value": "#EDBFDE",
                "type": "color"
            },
            "300": {
                "value": "#DC93C4",
                "type": "color"
            },
            "400": {
                "value": "#C86AA9",
                "type": "color"
            },
            "500": {
                "value": "#AD488B",
                "type": "color"
            },
            "600": {
                "value": "#843D6D",
                "type": "color"
            },
            "700": {
                "value": "#5E304F",
                "type": "color"
            },
            "800": {
                "value": "#3E2335",
                "type": "color"
            },
            "900": {
                "value": "#261721",
                "type": "color"
            }
        }
    }
}