What color is #BF4440?

#BF4440 is a medium red. In RGB it is rgb(191, 68, 64), and in HSL hsl(2, 50%, 50%).

Is #BF4440 accessible as text?

On white, #BF4440 has a contrast ratio of 5.10:1 (passes WCAG AA for body text); on black it is 4.12:1 (fails). For text placed on #BF4440, use white for the best readability.

What is the closest Tailwind color to #BF4440?

The nearest Tailwind CSS token is orange-700 (#CA3500).

What colors go well with #BF4440?

#BF4440 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #40BBBF. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #BF4440 below.

Is #BF4440 good for buttons?

#BF4440 works well for buttons and highlights, but use white text on #BF4440 — black text only reaches 4.12:1, below the 4.5:1 needed for normal-size labels.

Is #BF4440 the same as CSS indianred?

No — #BF4440 is not the CSS named color indianred, but indianred (#CD5C5C) is the closest CSS named color.

#BF4440 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #BF4440

Not just a swatch — here's how #BF4440 works with other colors. Named schemes with #BF4440 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #BF4440 Secondary #B76326 Accent #787742 Surface #F4EBDD Anchor #3B2A21

This palette keeps Brick Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #BF4440 Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Brick Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #BF4440 Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Brick Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #BF4440 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C1 Secondary #332B2E

Brick Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #BF4440 Secondary #BE918C Support #9B9186 Ink #17140F

Brick Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Brick Red carrying the quiet middle.

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Color Lab

How #BF4440 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 93/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 40/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 46/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 67/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 60/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 49/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 43/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 97/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 83/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BF4440

For UI

For branding

For interior

For fashion

People also use #BF4440 with

Mulberry Peru Tiffany Blue Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.1:1. Use

Subtle surface Use #EFDDDC for cards and hover fills. Tint 80

Avoid beside #BF6F40 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BF4440 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #BF4440;
  --color-base-rgb: 191 68 64;
  --color-base-oklch: oklch(55.7% 0.159 25.5);
  --color-50: #FCF3F3;
  --color-100: #F5E1E0;
  --color-200: #EBC3C2;
  --color-300: #D89997;
  --color-400: #C27270;
  --color-500: #A6514E;
  --color-600: #804442;
  --color-700: #5C3533;
  --color-800: #3C2524;
  --color-900: #251818;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  brick-red: {
    50: '#FCF3F3',
    100: '#F5E1E0',
    200: '#EBC3C2',
    300: '#D89997',
    400: '#C27270',
    500: '#A6514E',
    600: '#804442',
    700: '#5C3533',
    800: '#3C2524',
    900: '#251818',
  },
}

$base: #BF4440;
$base-ink: #FFFFFF;
$base-50: #FCF3F3;
$base-100: #F5E1E0;
$base-200: #EBC3C2;
$base-300: #D89997;
$base-400: #C27270;
$base-500: #A6514E;
$base-600: #804442;
$base-700: #5C3533;
$base-800: #3C2524;
$base-900: #251818;
$base-hover: #993633;
$base-subtle: #E7CBCA;

{
    "color": {
        "base": {
            "value": "#BF4440",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF3F3",
                "type": "color"
            },
            "100": {
                "value": "#F5E1E0",
                "type": "color"
            },
            "200": {
                "value": "#EBC3C2",
                "type": "color"
            },
            "300": {
                "value": "#D89997",
                "type": "color"
            },
            "400": {
                "value": "#C27270",
                "type": "color"
            },
            "500": {
                "value": "#A6514E",
                "type": "color"
            },
            "600": {
                "value": "#804442",
                "type": "color"
            },
            "700": {
                "value": "#5C3533",
                "type": "color"
            },
            "800": {
                "value": "#3C2524",
                "type": "color"
            },
            "900": {
                "value": "#251818",
                "type": "color"
            }
        }
    }
}

Palettes built on #BF4440

Color Lab

Pairs with #BF4440

UI roles & guardrails

In real applications

Scales

Every model

Export