Nearest named color: Rose Gold
#BF698A
#BF698A
Nearest named
Rose Gold
Family
Pink
Lightness
62.8%
Chroma
0.116
Hue angle
356.5°
Temperature
Warm
Contrast on white
3.75:1 · AA Large
Contrast on black
4.96:1 · AA
Web-safe
#CC6699
CSS oklch()
63% 0.12 357

#BF698A is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #BF698A

Not just a swatch — here's how #BF698A works with other colors. Named schemes with #BF698A in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Rose Gold as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Rose Gold anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Rose Gold opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Rose Gold sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Rose Gold is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Rose Gold carrying the quiet middle.

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Color Lab

How #BF698A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 50/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 37/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 26/100
Low
Loosely natural — an earthy edge without being rustic.
Vintage feel 69/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 45/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 45/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 83/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 29/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 87/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BF698A

For UI
For branding
For interior
For fashion
People also use #BF698A with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 5.0:1. Use
Subtle surface Use #F0E3E8 for cards and hover fills. Tint 80
Avoid beside #BF696D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BF698A at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #BF698A;
  --color-base-rgb: 191 105 138;
  --color-base-oklch: oklch(62.8% 0.116 356.5);
  --color-50: #FBF4F7;
  --color-100: #F3E2E9;
  --color-200: #E6C6D2;
  --color-300: #D19EB2;
  --color-400: #BA7891;
  --color-500: #9E5772;
  --color-600: #7A485B;
  --color-700: #583744;
  --color-800: #3A272E;
  --color-900: #24191D;
  --color-on-base: #141310;
}