#BF73E8 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BF73E8 works with other colors. Named schemes with #BF73E8 in its natural role, and a note on why the supporting colors balance it.
Orchid opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Orchid keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Orchid carrying the quiet middle.
Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Orchid.
How #BF73E8 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BF73E8 at work across the surfaces designers actually ship.
:root {
--color-base: #BF73E8;
--color-base-rgb: 191 115 232;
--color-base-oklch: oklch(68.4% 0.180 312.5);
--color-50: #F9F1FD;
--color-100: #EFDBFA;
--color-200: #DFB9F3;
--color-300: #C689E6;
--color-400: #AB5DD5;
--color-500: #8D3BBA;
--color-600: #6E348E;
--color-700: #502A64;
--color-800: #361F42;
--color-900: #221528;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
orchid: {
50: '#F9F1FD',
100: '#EFDBFA',
200: '#DFB9F3',
300: '#C689E6',
400: '#AB5DD5',
500: '#8D3BBA',
600: '#6E348E',
700: '#502A64',
800: '#361F42',
900: '#221528',
},
}
$base: #BF73E8; $base-ink: #141310; $base-50: #F9F1FD; $base-100: #EFDBFA; $base-200: #DFB9F3; $base-300: #C689E6; $base-400: #AB5DD5; $base-500: #8D3BBA; $base-600: #6E348E; $base-700: #502A64; $base-800: #361F42; $base-900: #221528; $base-hover: #A437DE; $base-subtle: #EBD9F4;
{
"color": {
"base": {
"value": "#BF73E8",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F1FD",
"type": "color"
},
"100": {
"value": "#EFDBFA",
"type": "color"
},
"200": {
"value": "#DFB9F3",
"type": "color"
},
"300": {
"value": "#C689E6",
"type": "color"
},
"400": {
"value": "#AB5DD5",
"type": "color"
},
"500": {
"value": "#8D3BBA",
"type": "color"
},
"600": {
"value": "#6E348E",
"type": "color"
},
"700": {
"value": "#502A64",
"type": "color"
},
"800": {
"value": "#361F42",
"type": "color"
},
"900": {
"value": "#221528",
"type": "color"
}
}
}
}