Nearest named color: Orchid
#BF77E3
#BF77E3
Nearest named
Orchid
Family
Purple
Lightness
68.7%
Chroma
0.168
Hue angle
313.5°
Temperature
Neutral-leaning
Contrast on white
3.02:1 · AA Large
Contrast on black
6.16:1 · AA
Web-safe
#CC66CC
CSS oklch()
69% 0.17 313

#BF77E3 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #BF77E3

Not just a swatch — here's how #BF77E3 works with other colors. Named schemes with #BF77E3 in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Orchid opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Orchid keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Berry & Cream Lead · 5 colors

Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Orchid carrying the quiet middle.

Tech Product Signal · 5 colors

Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Orchid.

Build a working theme in the generator →

Color Lab

How #BF77E3 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 44/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 47/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 33/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 35/100
Low
A faint retro warmth without tipping into sepia.
Luxury 37/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 65/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 63/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 25/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 80/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #BF77E3

For UI
For branding
For interior
For fashion
People also use #BF77E3 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 6.2:1. Use
Subtle surface Use #F1E7F6 for cards and hover fills. Tint 80
Avoid beside #E378E3 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #BF77E3 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #BF77E3;
  --color-base-rgb: 191 119 227;
  --color-base-oklch: oklch(68.7% 0.168 313.5);
  --color-50: #F9F2FD;
  --color-100: #EFDCF9;
  --color-200: #DFBBF1;
  --color-300: #C68DE2;
  --color-400: #AB62D0;
  --color-500: #8E40B5;
  --color-600: #6F388A;
  --color-700: #502D62;
  --color-800: #362140;
  --color-900: #221628;
  --color-on-base: #141310;
}