#BF78B2 is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #BF78B2 works with other colors. Named schemes with #BF78B2 in its natural role, and a note on why the supporting colors balance it.
This palette keeps Pale Violet Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Pale Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Pale Violet Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Pale Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Pale Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Pale Violet Red carrying the quiet middle.
How #BF78B2 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BF78B2 at work across the surfaces designers actually ship.
:root {
--color-base: #BF78B2;
--color-base-rgb: 191 120 178;
--color-base-oklch: oklch(66.7% 0.116 333.7);
--color-50: #FAF4F9;
--color-100: #F2E3F0;
--color-200: #E5C8DF;
--color-300: #CFA0C6;
--color-400: #B77BAC;
--color-500: #9A5B8E;
--color-600: #774A6F;
--color-700: #563951;
--color-800: #392836;
--color-900: #231A22;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
pale-violet-red: {
50: '#FAF4F9',
100: '#F2E3F0',
200: '#E5C8DF',
300: '#CFA0C6',
400: '#B77BAC',
500: '#9A5B8E',
600: '#774A6F',
700: '#563951',
800: '#392836',
900: '#231A22',
},
}
$base: #BF78B2; $base-ink: #141310; $base-50: #FAF4F9; $base-100: #F2E3F0; $base-200: #E5C8DF; $base-300: #CFA0C6; $base-400: #B77BAC; $base-500: #9A5B8E; $base-600: #774A6F; $base-700: #563951; $base-800: #392836; $base-900: #231A22; $base-hover: #A95099; $base-subtle: #E9D9E6;
{
"color": {
"base": {
"value": "#BF78B2",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF4F9",
"type": "color"
},
"100": {
"value": "#F2E3F0",
"type": "color"
},
"200": {
"value": "#E5C8DF",
"type": "color"
},
"300": {
"value": "#CFA0C6",
"type": "color"
},
"400": {
"value": "#B77BAC",
"type": "color"
},
"500": {
"value": "#9A5B8E",
"type": "color"
},
"600": {
"value": "#774A6F",
"type": "color"
},
"700": {
"value": "#563951",
"type": "color"
},
"800": {
"value": "#392836",
"type": "color"
},
"900": {
"value": "#231A22",
"type": "color"
}
}
}
}