#BF7DFA is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #BF7DFA works with other colors. Named schemes with #BF7DFA in its natural role, and a note on why the supporting colors balance it.
Heliotrope opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Heliotrope keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
How #BF7DFA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #BF7DFA at work across the surfaces designers actually ship.
:root {
--color-base: #BF7DFA;
--color-base-rgb: 191 125 250;
--color-base-oklch: oklch(70.9% 0.185 306.7);
--color-50: #F8F0FE;
--color-100: #ECD8FD;
--color-200: #D9B1FC;
--color-300: #BC7CF4;
--color-400: #9E4CE6;
--color-500: #8029CC;
--color-600: #65279B;
--color-700: #4A226D;
--color-800: #321A47;
--color-900: #1F122B;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#F8F0FE',
100: '#ECD8FD',
200: '#D9B1FC',
300: '#BC7CF4',
400: '#9E4CE6',
500: '#8029CC',
600: '#65279B',
700: '#4A226D',
800: '#321A47',
900: '#1F122B',
},
}
$base: #BF7DFA; $base-ink: #141310; $base-50: #F8F0FE; $base-100: #ECD8FD; $base-200: #D9B1FC; $base-300: #BC7CF4; $base-400: #9E4CE6; $base-500: #8029CC; $base-600: #65279B; $base-700: #4A226D; $base-800: #321A47; $base-900: #1F122B; $base-hover: #9D36F8; $base-subtle: #ECDDF9;
{
"color": {
"base": {
"value": "#BF7DFA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F0FE",
"type": "color"
},
"100": {
"value": "#ECD8FD",
"type": "color"
},
"200": {
"value": "#D9B1FC",
"type": "color"
},
"300": {
"value": "#BC7CF4",
"type": "color"
},
"400": {
"value": "#9E4CE6",
"type": "color"
},
"500": {
"value": "#8029CC",
"type": "color"
},
"600": {
"value": "#65279B",
"type": "color"
},
"700": {
"value": "#4A226D",
"type": "color"
},
"800": {
"value": "#321A47",
"type": "color"
},
"900": {
"value": "#1F122B",
"type": "color"
}
}
}
}