Blue is a deep, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It is too muted to lead as a primary accent and loses vibrancy on press.
Not just a swatch — here's how Blue works with other colors. Named schemes with Blue in its natural role, and a note on why the supporting colors balance it.
Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue.
Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue carrying the quiet middle.
Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How Blue actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is Blue at work across the surfaces designers actually ship.
:root {
--color-base: #0000FF;
--color-base-rgb: 0 0 255;
--color-base-oklch: oklch(45.2% 0.313 264.1);
--color-50: #F0F0FE;
--color-100: #D8D8FD;
--color-200: #B1B1FC;
--color-300: #7777F8;
--color-400: #4646EC;
--color-500: #2222D2;
--color-600: #23239F;
--color-700: #1F1F70;
--color-800: #181848;
--color-900: #11112C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
blue: {
50: '#F0F0FE',
100: '#D8D8FD',
200: '#B1B1FC',
300: '#7777F8',
400: '#4646EC',
500: '#2222D2',
600: '#23239F',
700: '#1F1F70',
800: '#181848',
900: '#11112C',
},
}
$base: #0000FF; $base-ink: #FFFFFF; $base-50: #F0F0FE; $base-100: #D8D8FD; $base-200: #B1B1FC; $base-300: #7777F8; $base-400: #4646EC; $base-500: #2222D2; $base-600: #23239F; $base-700: #1F1F70; $base-800: #181848; $base-900: #11112C; $base-hover: #0000CC; $base-subtle: #BCBCF6;
{
"color": {
"base": {
"value": "#0000FF",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F0F0FE",
"type": "color"
},
"100": {
"value": "#D8D8FD",
"type": "color"
},
"200": {
"value": "#B1B1FC",
"type": "color"
},
"300": {
"value": "#7777F8",
"type": "color"
},
"400": {
"value": "#4646EC",
"type": "color"
},
"500": {
"value": "#2222D2",
"type": "color"
},
"600": {
"value": "#23239F",
"type": "color"
},
"700": {
"value": "#1F1F70",
"type": "color"
},
"800": {
"value": "#181848",
"type": "color"
},
"900": {
"value": "#11112C",
"type": "color"
}
}
}
}