Named color · Blue
Blue
#0000FF
Nearest named
Blue
Family
Blue
Lightness
45.2%
Chroma
0.313
Hue angle
264.1°
Temperature
Cool
Contrast on white
8.59:1 · AAA
Contrast on black
2.16:1 · Fail
Web-safe
#0000FF
CSS oklch()
45% 0.31 264

Blue is a deep, cool violet. On the Color Lab it reads clean and engineered, bold and ownable. It is too muted to lead as a primary accent and loses vibrancy on press.

Palettes built on Blue

Not just a swatch — here's how Blue works with other colors. Named schemes with Blue in its natural role, and a note on why the supporting colors balance it.

Tech Product Signal · 5 colors

Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue.

Coastal Morning Lead · 5 colors

Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Blue sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Blue glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

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Color Lab

How Blue actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 9/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 18/100
Very low
Firm and assertive — carries weight and contrast.
Depth 63/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 0/100
Very low
Clean and current — no dusty, aged cast.
Luxury 46/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 100/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 27/100
Low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 11/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 42/100
Moderate
Shifts noticeably in CMYK — expect it to dull on press.

Pairs with Blue

For UI
For branding
For interior
For fashion
People also use Blue with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 8.6:1. Use
Subtle surface Use #D3D3F8 for cards and hover fills. Tint 80
Avoid beside #5500FF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is Blue at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #0000FF;
  --color-base-rgb: 0 0 255;
  --color-base-oklch: oklch(45.2% 0.313 264.1);
  --color-50: #F0F0FE;
  --color-100: #D8D8FD;
  --color-200: #B1B1FC;
  --color-300: #7777F8;
  --color-400: #4646EC;
  --color-500: #2222D2;
  --color-600: #23239F;
  --color-700: #1F1F70;
  --color-800: #181848;
  --color-900: #11112C;
  --color-on-base: #FFFFFF;
}