#C01151 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #C01151 works with other colors. Named schemes with #C01151 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #C01151 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #C01151 at work across the surfaces designers actually ship.
:root {
--color-base: #C01151;
--color-base-rgb: 192 17 81;
--color-base-oklch: oklch(52.2% 0.202 8.9);
--color-50: #FEF0F5;
--color-100: #FDD8E6;
--color-200: #F8B4CD;
--color-300: #EE81A9;
--color-400: #DF5386;
--color-500: #C43067;
--color-600: #952D53;
--color-700: #69253E;
--color-800: #451C2B;
--color-900: #2A131C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F5',
100: '#FDD8E6',
200: '#F8B4CD',
300: '#EE81A9',
400: '#DF5386',
500: '#C43067',
600: '#952D53',
700: '#69253E',
800: '#451C2B',
900: '#2A131C',
},
}
$base: #C01151; $base-ink: #FFFFFF; $base-50: #FEF0F5; $base-100: #FDD8E6; $base-200: #F8B4CD; $base-300: #EE81A9; $base-400: #DF5386; $base-500: #C43067; $base-600: #952D53; $base-700: #69253E; $base-800: #451C2B; $base-900: #2A131C; $base-hover: #9A0D41; $base-subtle: #EFB5CA;
{
"color": {
"base": {
"value": "#C01151",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F5",
"type": "color"
},
"100": {
"value": "#FDD8E6",
"type": "color"
},
"200": {
"value": "#F8B4CD",
"type": "color"
},
"300": {
"value": "#EE81A9",
"type": "color"
},
"400": {
"value": "#DF5386",
"type": "color"
},
"500": {
"value": "#C43067",
"type": "color"
},
"600": {
"value": "#952D53",
"type": "color"
},
"700": {
"value": "#69253E",
"type": "color"
},
"800": {
"value": "#451C2B",
"type": "color"
},
"900": {
"value": "#2A131C",
"type": "color"
}
}
}
}