#C10751 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #C10751 works with other colors. Named schemes with #C10751 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #C10751 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #C10751 at work across the surfaces designers actually ship.
:root {
--color-base: #C10751;
--color-base-rgb: 193 7 81;
--color-base-oklch: oklch(52.1% 0.206 8.5);
--color-50: #FEF0F6;
--color-100: #FDD8E7;
--color-200: #FCB1CF;
--color-300: #F47CAC;
--color-400: #E64C8A;
--color-500: #CC296A;
--color-600: #9B2755;
--color-700: #6D2240;
--color-800: #471A2C;
--color-900: #2B121C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F6',
100: '#FDD8E7',
200: '#FCB1CF',
300: '#F47CAC',
400: '#E64C8A',
500: '#CC296A',
600: '#9B2755',
700: '#6D2240',
800: '#471A2C',
900: '#2B121C',
},
}
$base: #C10751; $base-ink: #FFFFFF; $base-50: #FEF0F6; $base-100: #FDD8E7; $base-200: #FCB1CF; $base-300: #F47CAC; $base-400: #E64C8A; $base-500: #CC296A; $base-600: #9B2755; $base-700: #6D2240; $base-800: #471A2C; $base-900: #2B121C; $base-hover: #9A0641; $base-subtle: #F1AFCA;
{
"color": {
"base": {
"value": "#C10751",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F6",
"type": "color"
},
"100": {
"value": "#FDD8E7",
"type": "color"
},
"200": {
"value": "#FCB1CF",
"type": "color"
},
"300": {
"value": "#F47CAC",
"type": "color"
},
"400": {
"value": "#E64C8A",
"type": "color"
},
"500": {
"value": "#CC296A",
"type": "color"
},
"600": {
"value": "#9B2755",
"type": "color"
},
"700": {
"value": "#6D2240",
"type": "color"
},
"800": {
"value": "#471A2C",
"type": "color"
},
"900": {
"value": "#2B121C",
"type": "color"
}
}
}
}