#C1104E is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #C1104E works with other colors. Named schemes with #C1104E in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #C1104E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #C1104E at work across the surfaces designers actually ship.
:root {
--color-base: #C1104E;
--color-base-rgb: 193 16 78;
--color-base-oklch: oklch(52.3% 0.202 10.2);
--color-50: #FEF0F5;
--color-100: #FDD8E5;
--color-200: #F9B4CC;
--color-300: #EE81A7;
--color-400: #DF5384;
--color-500: #C53064;
--color-600: #962C51;
--color-700: #6A253D;
--color-800: #451C2A;
--color-900: #2A131B;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F5',
100: '#FDD8E5',
200: '#F9B4CC',
300: '#EE81A7',
400: '#DF5384',
500: '#C53064',
600: '#962C51',
700: '#6A253D',
800: '#451C2A',
900: '#2A131B',
},
}
$base: #C1104E; $base-ink: #FFFFFF; $base-50: #FEF0F5; $base-100: #FDD8E5; $base-200: #F9B4CC; $base-300: #EE81A7; $base-400: #DF5384; $base-500: #C53064; $base-600: #962C51; $base-700: #6A253D; $base-800: #451C2A; $base-900: #2A131B; $base-hover: #9B0D3E; $base-subtle: #EFB5C9;
{
"color": {
"base": {
"value": "#C1104E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F5",
"type": "color"
},
"100": {
"value": "#FDD8E5",
"type": "color"
},
"200": {
"value": "#F9B4CC",
"type": "color"
},
"300": {
"value": "#EE81A7",
"type": "color"
},
"400": {
"value": "#DF5384",
"type": "color"
},
"500": {
"value": "#C53064",
"type": "color"
},
"600": {
"value": "#962C51",
"type": "color"
},
"700": {
"value": "#6A253D",
"type": "color"
},
"800": {
"value": "#451C2A",
"type": "color"
},
"900": {
"value": "#2A131B",
"type": "color"
}
}
}
}