#C3024F is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #C3024F works with other colors. Named schemes with #C3024F in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #C3024F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #C3024F at work across the surfaces designers actually ship.
:root {
--color-base: #C3024F;
--color-base-rgb: 195 2 79;
--color-base-oklch: oklch(52.3% 0.208 9.5);
--color-50: #FEF0F6;
--color-100: #FDD8E7;
--color-200: #FCB1CF;
--color-300: #F778AB;
--color-400: #EA4889;
--color-500: #D12469;
--color-600: #9E2455;
--color-700: #6F203F;
--color-800: #48192C;
--color-900: #2C111C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF0F6',
100: '#FDD8E7',
200: '#FCB1CF',
300: '#F778AB',
400: '#EA4889',
500: '#D12469',
600: '#9E2455',
700: '#6F203F',
800: '#48192C',
900: '#2C111C',
},
}
$base: #C3024F; $base-ink: #FFFFFF; $base-50: #FEF0F6; $base-100: #FDD8E7; $base-200: #FCB1CF; $base-300: #F778AB; $base-400: #EA4889; $base-500: #D12469; $base-600: #9E2455; $base-700: #6F203F; $base-800: #48192C; $base-900: #2C111C; $base-hover: #9E0240; $base-subtle: #F3AEC9;
{
"color": {
"base": {
"value": "#C3024F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F6",
"type": "color"
},
"100": {
"value": "#FDD8E7",
"type": "color"
},
"200": {
"value": "#FCB1CF",
"type": "color"
},
"300": {
"value": "#F778AB",
"type": "color"
},
"400": {
"value": "#EA4889",
"type": "color"
},
"500": {
"value": "#D12469",
"type": "color"
},
"600": {
"value": "#9E2455",
"type": "color"
},
"700": {
"value": "#6F203F",
"type": "color"
},
"800": {
"value": "#48192C",
"type": "color"
},
"900": {
"value": "#2C111C",
"type": "color"
}
}
}
}