What color is #C396C8?

#C396C8 is a light, muted purple. In RGB it is rgb(195, 150, 200), and in HSL hsl(294, 31%, 69%).

Is #C396C8 accessible as text?

On white, #C396C8 has a contrast ratio of 2.47:1 (fails WCAG AA for body text); on black it is 8.52:1 (passes). For text placed on #C396C8, use black for the best readability.

What is the closest Tailwind color to #C396C8?

The nearest Tailwind CSS token is mauve-400 (#A89EA9).

What colors go well with #C396C8?

#C396C8 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #9CC897. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #C396C8 below.

Is #C396C8 good for buttons?

#C396C8 works well for buttons and highlights, but use black text on #C396C8 — white text only reaches 2.47:1, below the 4.5:1 needed for normal-size labels.

Is #C396C8 the same as CSS plum?

No — #C396C8 is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#C396C8 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #C396C8

Not just a swatch — here's how #C396C8 works with other colors. Named schemes with #C396C8 in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Base #C396C8 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Lilac sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Coastal Morning Lead · 5 colors

Lead #C396C8 Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #24334B

Lilac opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #C396C8 Secondary #AFB4B9 Surface #F1F2F0 Support #8191A8 Anchor #2F3236

Lilac keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #C396C8 Secondary #DFCEE1 Support #9C9087 Ink #18140F

Lilac is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Lilac carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #C396C8 Surface #F5E6D7 Anchor #5D203E Accent #E6C2C6 Secondary #332B2E

Lilac sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #C396C8 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 62/100

High

Soft and easy on the eye — gentle backdrops, calm surfaces.

Depth 26/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 58/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 34/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 33/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 44/100

Moderate

Workable accent with care around contrast.

Surface fit 48/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #C396C8

For UI

For branding

For interior

For fashion

People also use #C396C8 with

Lilac Dark Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 7.5:1. Use

Subtle surface Use #F2ECF3 for cards and hover fills. Tint 80

Avoid beside #C897BD — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #C396C8 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #C396C8;
  --color-base-rgb: 195 150 200;
  --color-base-oklch: oklch(73.2% 0.087 323.1);
  --color-50: #F9F5FA;
  --color-100: #F0E4F1;
  --color-200: #E0CAE3;
  --color-300: #C8A4CC;
  --color-400: #AE7FB3;
  --color-500: #905F96;
  --color-600: #704E74;
  --color-700: #513B54;
  --color-800: #362938;
  --color-900: #221A23;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  lilac: {
    50: '#F9F5FA',
    100: '#F0E4F1',
    200: '#E0CAE3',
    300: '#C8A4CC',
    400: '#AE7FB3',
    500: '#905F96',
    600: '#704E74',
    700: '#513B54',
    800: '#362938',
    900: '#221A23',
  },
}

$base: #C396C8;
$base-ink: #141310;
$base-50: #F9F5FA;
$base-100: #F0E4F1;
$base-200: #E0CAE3;
$base-300: #C8A4CC;
$base-400: #AE7FB3;
$base-500: #905F96;
$base-600: #704E74;
$base-700: #513B54;
$base-800: #362938;
$base-900: #221A23;
$base-hover: #A969B0;
$base-subtle: #ECE2ED;

{
    "color": {
        "base": {
            "value": "#C396C8",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F5FA",
                "type": "color"
            },
            "100": {
                "value": "#F0E4F1",
                "type": "color"
            },
            "200": {
                "value": "#E0CAE3",
                "type": "color"
            },
            "300": {
                "value": "#C8A4CC",
                "type": "color"
            },
            "400": {
                "value": "#AE7FB3",
                "type": "color"
            },
            "500": {
                "value": "#905F96",
                "type": "color"
            },
            "600": {
                "value": "#704E74",
                "type": "color"
            },
            "700": {
                "value": "#513B54",
                "type": "color"
            },
            "800": {
                "value": "#362938",
                "type": "color"
            },
            "900": {
                "value": "#221A23",
                "type": "color"
            }
        }
    }
}

Palettes built on #C396C8

Color Lab

Pairs with #C396C8

UI roles & guardrails

In real applications

Scales

Every model

Export