What color is #C40152?

#C40152 is a dark, vivid rose. In RGB it is rgb(196, 1, 82), and in HSL hsl(335, 99%, 39%).

Is #C40152 accessible as text?

On white, #C40152 has a contrast ratio of 6.05:1 (passes WCAG AA for body text); on black it is 3.47:1 (fails). For text placed on #C40152, use white for the best readability.

What is the closest Tailwind color to #C40152?

The nearest Tailwind CSS token is pink-700 (#C6005C).

What colors go well with #C40152?

#C40152 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #01C674. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #C40152 below.

Is #C40152 good for buttons?

#C40152 works well for buttons and highlights, but use white text on #C40152 — black text only reaches 3.47:1, below the 4.5:1 needed for normal-size labels.

Is #C40152 the same as CSS crimson?

No — #C40152 is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#C40152 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #C40152

Not just a swatch — here's how #C40152 works with other colors. Named schemes with #C40152 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #C40152 Secondary #E86E59 Accent #ED9A39 Anchor #5B3A52 Surface #F5E8D6

Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #C40152 Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #C40152 Anchor #3B2A21 Surface #F1E2D1 Accent #989563 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #C40152 Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #C40152 Secondary #BC818B Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #C40152 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 87/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 51/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 12/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 32/100

Low

A faint retro warmth without tipping into sepia.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 81/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 82/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 10/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #C40152

For UI

For branding

For interior

For fashion

People also use #C40152 with

Magenta Fire Engine Red Jade Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.0:1. Use

Subtle surface Use #F6CADC for cards and hover fills. Tint 80

Avoid beside #C60111 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #C40152 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #C40152;
  --color-base-rgb: 196 1 82;
  --color-base-oklch: oklch(52.6% 0.210 8.4);
  --color-50: #FEF0F6;
  --color-100: #FDD8E7;
  --color-200: #FCB1D0;
  --color-300: #F778AD;
  --color-400: #EB478B;
  --color-500: #D2236C;
  --color-600: #9F2357;
  --color-700: #6F1F41;
  --color-800: #48192C;
  --color-900: #2C111C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FEF0F6',
    100: '#FDD8E7',
    200: '#FCB1D0',
    300: '#F778AD',
    400: '#EB478B',
    500: '#D2236C',
    600: '#9F2357',
    700: '#6F1F41',
    800: '#48192C',
    900: '#2C111C',
  },
}

$base: #C40152;
$base-ink: #FFFFFF;
$base-50: #FEF0F6;
$base-100: #FDD8E7;
$base-200: #FCB1D0;
$base-300: #F778AD;
$base-400: #EB478B;
$base-500: #D2236C;
$base-600: #9F2357;
$base-700: #6F1F41;
$base-800: #48192C;
$base-900: #2C111C;
$base-hover: #9E0142;
$base-subtle: #F3ADCA;

{
    "color": {
        "base": {
            "value": "#C40152",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F6",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E7",
                "type": "color"
            },
            "200": {
                "value": "#FCB1D0",
                "type": "color"
            },
            "300": {
                "value": "#F778AD",
                "type": "color"
            },
            "400": {
                "value": "#EB478B",
                "type": "color"
            },
            "500": {
                "value": "#D2236C",
                "type": "color"
            },
            "600": {
                "value": "#9F2357",
                "type": "color"
            },
            "700": {
                "value": "#6F1F41",
                "type": "color"
            },
            "800": {
                "value": "#48192C",
                "type": "color"
            },
            "900": {
                "value": "#2C111C",
                "type": "color"
            }
        }
    }
}