What color is #C40698?

#C40698 is a medium, vivid magenta. In RGB it is rgb(196, 6, 152), and in HSL hsl(314, 94%, 40%).

Is #C40698 accessible as text?

On white, #C40698 has a contrast ratio of 5.49:1 (passes WCAG AA for body text); on black it is 3.83:1 (fails). For text placed on #C40698, use white for the best readability.

What is the closest Tailwind color to #C40698?

The nearest Tailwind CSS token is fuchsia-700 (#A800B7).

What colors go well with #C40698?

#C40698 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #06C633. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #C40698 below.

Is #C40698 good for buttons?

#C40698 works well for buttons and highlights, but use white text on #C40698 — black text only reaches 3.83:1, below the 4.5:1 needed for normal-size labels.

Is #C40698 the same as CSS mediumvioletred?

No — #C40698 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#C40698 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #C40698

Not just a swatch — here's how #C40698 works with other colors. Named schemes with #C40698 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #C40698 Secondary #E86C60 Accent #F0983F Anchor #5A3A53 Surface #F6E8D7

Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #C40698 Surface #F4E6D7 Anchor #5E203C Accent #E6C2C4 Secondary #332B2E

Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #C40698 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #C40698 Secondary #7D472C Surface #ECD8C1 Accent #454F38 Anchor #592232

Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #C40698 Secondary #C088AB Support #9C9087 Ink #18140F

Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #C40698 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 69/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 49/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 18/100

Very low

Clean and current — no dusty, aged cast.

Luxury 44/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 91/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 69/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 74/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #C40698

For UI

For branding

For interior

For fashion

People also use #C40698 with

Dark Violet Cardinal Jade Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.5:1. Use

Subtle surface Use #F5CCEB for cards and hover fills. Tint 80

Avoid beside #C60659 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #C40698 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #C40698;
  --color-base-rgb: 196 6 152;
  --color-base-oklch: oklch(55.3% 0.236 341.8);
  --color-50: #FEF0FB;
  --color-100: #FDD8F5;
  --color-200: #FCB1EA;
  --color-300: #F47BD8;
  --color-400: #E74BC2;
  --color-500: #CD28A7;
  --color-600: #9B2680;
  --color-700: #6D215C;
  --color-800: #471A3D;
  --color-900: #2B1225;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  medium-violet-red: {
    50: '#FEF0FB',
    100: '#FDD8F5',
    200: '#FCB1EA',
    300: '#F47BD8',
    400: '#E74BC2',
    500: '#CD28A7',
    600: '#9B2680',
    700: '#6D215C',
    800: '#471A3D',
    900: '#2B1225',
  },
}

$base: #C40698;
$base-ink: #FFFFFF;
$base-50: #FEF0FB;
$base-100: #FDD8F5;
$base-200: #FCB1EA;
$base-300: #F47BD8;
$base-400: #E74BC2;
$base-500: #CD28A7;
$base-600: #9B2680;
$base-700: #6D215C;
$base-800: #471A3D;
$base-900: #2B1225;
$base-hover: #9E057B;
$base-subtle: #F2B0E3;

{
    "color": {
        "base": {
            "value": "#C40698",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FB",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F5",
                "type": "color"
            },
            "200": {
                "value": "#FCB1EA",
                "type": "color"
            },
            "300": {
                "value": "#F47BD8",
                "type": "color"
            },
            "400": {
                "value": "#E74BC2",
                "type": "color"
            },
            "500": {
                "value": "#CD28A7",
                "type": "color"
            },
            "600": {
                "value": "#9B2680",
                "type": "color"
            },
            "700": {
                "value": "#6D215C",
                "type": "color"
            },
            "800": {
                "value": "#471A3D",
                "type": "color"
            },
            "900": {
                "value": "#2B1225",
                "type": "color"
            }
        }
    }
}

Palettes built on #C40698

Color Lab

Pairs with #C40698

UI roles & guardrails

In real applications

Scales

Every model

Export