What color is #C490BF?

#C490BF is a light, muted purple. In RGB it is rgb(196, 144, 191), and in HSL hsl(306, 31%, 67%).

Is #C490BF accessible as text?

On white, #C490BF has a contrast ratio of 2.60:1 (fails WCAG AA for body text); on black it is 8.09:1 (passes). For text placed on #C490BF, use black for the best readability.

What is the closest Tailwind color to #C490BF?

The nearest Tailwind CSS token is mauve-400 (#A89EA9).

What colors go well with #C490BF?

#C490BF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #91C596. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #C490BF below.

Is #C490BF good for buttons?

#C490BF works well for buttons and highlights, but use black text on #C490BF — white text only reaches 2.60:1, below the 4.5:1 needed for normal-size labels.

Is #C490BF the same as CSS plum?

No — #C490BF is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color.

#C490BF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #C490BF

Not just a swatch — here's how #C490BF works with other colors. Named schemes with #C490BF in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Base #C490BF Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2B2723

Lilac sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Coastal Morning Lead · 5 colors

Lead #C490BF Accent #A5C3C5 Surface #E8D6BF Secondary #9AA0A1 Anchor #25334B

Lilac opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #C490BF Secondary #AFB4B9 Surface #F1F2F0 Support #8191A8 Anchor #2F3236

Lilac keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #C490BF Secondary #DDCADA Support #9C9087 Ink #18140F

Lilac is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Lilac carrying the quiet middle.

Berry & Cream Lead · 5 colors

Lead #C490BF Surface #F5E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Lilac sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Build a working theme in the generator →

Color Lab

How #C490BF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 54/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 61/100

High

Middle-weight — neither delicate nor heavy.

Depth 28/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 62/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 35/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 34/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 49/100

Moderate

Workable accent with care around contrast.

Surface fit 46/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #C490BF

For UI

For branding

For interior

For fashion

People also use #C490BF with

Lilac Puce Dark Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 7.2:1. Use

Subtle surface Use #F2EAF1 for cards and hover fills. Tint 80

Avoid beside #C591AE — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #C490BF at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #C490BF;
  --color-base-rgb: 196 144 191;
  --color-base-oklch: oklch(71.8% 0.089 329.7);
  --color-50: #FAF5F9;
  --color-100: #F1E4F0;
  --color-200: #E3CAE0;
  --color-300: #CCA4C8;
  --color-400: #B37FAE;
  --color-500: #965F90;
  --color-600: #744E70;
  --color-700: #543B51;
  --color-800: #382936;
  --color-900: #231A22;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  lilac: {
    50: '#FAF5F9',
    100: '#F1E4F0',
    200: '#E3CAE0',
    300: '#CCA4C8',
    400: '#B37FAE',
    500: '#965F90',
    600: '#744E70',
    700: '#543B51',
    800: '#382936',
    900: '#231A22',
  },
}

$base: #C490BF;
$base-ink: #141310;
$base-50: #FAF5F9;
$base-100: #F1E4F0;
$base-200: #E3CAE0;
$base-300: #CCA4C8;
$base-400: #B37FAE;
$base-500: #965F90;
$base-600: #744E70;
$base-700: #543B51;
$base-800: #382936;
$base-900: #231A22;
$base-hover: #AD64A6;
$base-subtle: #ECE0EB;

{
    "color": {
        "base": {
            "value": "#C490BF",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF5F9",
                "type": "color"
            },
            "100": {
                "value": "#F1E4F0",
                "type": "color"
            },
            "200": {
                "value": "#E3CAE0",
                "type": "color"
            },
            "300": {
                "value": "#CCA4C8",
                "type": "color"
            },
            "400": {
                "value": "#B37FAE",
                "type": "color"
            },
            "500": {
                "value": "#965F90",
                "type": "color"
            },
            "600": {
                "value": "#744E70",
                "type": "color"
            },
            "700": {
                "value": "#543B51",
                "type": "color"
            },
            "800": {
                "value": "#382936",
                "type": "color"
            },
            "900": {
                "value": "#231A22",
                "type": "color"
            }
        }
    }
}