Nearest named color: Puce
#C698AA
#C698AA
Nearest named
Puce
Family
Pink
Lightness
72.8%
Chroma
0.060
Hue angle
353.3°
Temperature
Warm
Contrast on white
2.48:1 · Fail
Contrast on black
7.50:1 · AAA
Web-safe
#CC9999
CSS oklch()
73% 0.06 353

#C698AA is a soft, warm red. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.

Palettes built on #C698AA

Not just a swatch — here's how #C698AA works with other colors. Named schemes with #C698AA in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Puce sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Puce as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Puce anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Puce opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Puce is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Puce carrying the quiet middle.

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Color Lab

How #C698AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 60/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 66/100
High
Soft and easy on the eye — gentle backdrops, calm surfaces.
Depth 26/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 15/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 56/100
Moderate
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 33/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 23/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 39/100
Low
Workable accent with care around contrast.
Surface fit 56/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 94/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #C698AA

For UI
For branding
For interior
For fashion
People also use #C698AA with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 7.5:1. Use
Subtle surface Use #F2ECEE for cards and hover fills. Tint 80
Avoid beside #C7999B — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #C698AA at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #C698AA;
  --color-base-rgb: 198 152 170;
  --color-base-oklch: oklch(72.8% 0.060 353.3);
  --color-50: #FAF5F7;
  --color-100: #F1E4E9;
  --color-200: #E2CAD3;
  --color-300: #CAA5B3;
  --color-400: #B18193;
  --color-500: #946174;
  --color-600: #734F5D;
  --color-700: #533C45;
  --color-800: #37292F;
  --color-900: #231B1E;
  --color-on-base: #141310;
}