#C71D64 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #C71D64 works with other colors. Named schemes with #C71D64 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #C71D64 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #C71D64 at work across the surfaces designers actually ship.
:root {
--color-base: #C71D64;
--color-base-rgb: 199 29 100;
--color-base-oklch: oklch(54.5% 0.204 3.3);
--color-50: #FEF1F6;
--color-100: #FBDAE8;
--color-200: #F5B8D1;
--color-300: #E887B0;
--color-400: #D75B8F;
--color-500: #BC386F;
--color-600: #903259;
--color-700: #662942;
--color-800: #421E2D;
--color-900: #29141D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF1F6',
100: '#FBDAE8',
200: '#F5B8D1',
300: '#E887B0',
400: '#D75B8F',
500: '#BC386F',
600: '#903259',
700: '#662942',
800: '#421E2D',
900: '#29141D',
},
}
$base: #C71D64; $base-ink: #FFFFFF; $base-50: #FEF1F6; $base-100: #FBDAE8; $base-200: #F5B8D1; $base-300: #E887B0; $base-400: #D75B8F; $base-500: #BC386F; $base-600: #903259; $base-700: #662942; $base-800: #421E2D; $base-900: #29141D; $base-hover: #A11750; $base-subtle: #EDBDD1;
{
"color": {
"base": {
"value": "#C71D64",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F6",
"type": "color"
},
"100": {
"value": "#FBDAE8",
"type": "color"
},
"200": {
"value": "#F5B8D1",
"type": "color"
},
"300": {
"value": "#E887B0",
"type": "color"
},
"400": {
"value": "#D75B8F",
"type": "color"
},
"500": {
"value": "#BC386F",
"type": "color"
},
"600": {
"value": "#903259",
"type": "color"
},
"700": {
"value": "#662942",
"type": "color"
},
"800": {
"value": "#421E2D",
"type": "color"
},
"900": {
"value": "#29141D",
"type": "color"
}
}
}
}