#C71F4E is a mid-toned, warm red-orange. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #C71F4E works with other colors. Named schemes with #C71F4E in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #C71F4E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #C71F4E at work across the surfaces designers actually ship.
:root {
--color-base: #C71F4E;
--color-base-rgb: 199 31 78;
--color-base-oklch: oklch(54.1% 0.199 12.5);
--color-50: #FDF1F5;
--color-100: #FADBE4;
--color-200: #F4B9C9;
--color-300: #E788A3;
--color-400: #D55D7F;
--color-500: #BB3A5F;
--color-600: #8E334D;
--color-700: #652A3B;
--color-800: #421F29;
--color-900: #28151A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FDF1F5',
100: '#FADBE4',
200: '#F4B9C9',
300: '#E788A3',
400: '#D55D7F',
500: '#BB3A5F',
600: '#8E334D',
700: '#652A3B',
800: '#421F29',
900: '#28151A',
},
}
$base: #C71F4E; $base-ink: #FFFFFF; $base-50: #FDF1F5; $base-100: #FADBE4; $base-200: #F4B9C9; $base-300: #E788A3; $base-400: #D55D7F; $base-500: #BB3A5F; $base-600: #8E334D; $base-700: #652A3B; $base-800: #421F29; $base-900: #28151A; $base-hover: #9F193F; $base-subtle: #ECBECB;
{
"color": {
"base": {
"value": "#C71F4E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F5",
"type": "color"
},
"100": {
"value": "#FADBE4",
"type": "color"
},
"200": {
"value": "#F4B9C9",
"type": "color"
},
"300": {
"value": "#E788A3",
"type": "color"
},
"400": {
"value": "#D55D7F",
"type": "color"
},
"500": {
"value": "#BB3A5F",
"type": "color"
},
"600": {
"value": "#8E334D",
"type": "color"
},
"700": {
"value": "#652A3B",
"type": "color"
},
"800": {
"value": "#421F29",
"type": "color"
},
"900": {
"value": "#28151A",
"type": "color"
}
}
}
}