What color is #C72953?

#C72953 is a medium rose. In RGB it is rgb(199, 41, 83), and in HSL hsl(344, 66%, 47%).

Is #C72953 accessible as text?

On white, #C72953 has a contrast ratio of 5.43:1 (passes WCAG AA for body text); on black it is 3.87:1 (fails). For text placed on #C72953, use white for the best readability.

What is the closest Tailwind color to #C72953?

The nearest Tailwind CSS token is pink-700 (#C6005C).

What colors go well with #C72953?

#C72953 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #29C79D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #C72953 below.

Is #C72953 good for buttons?

#C72953 works well for buttons and highlights, but use white text on #C72953 — black text only reaches 3.87:1, below the 4.5:1 needed for normal-size labels.

Is #C72953 the same as CSS crimson?

No — #C72953 is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#C72953 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #C72953

Not just a swatch — here's how #C72953 works with other colors. Named schemes with #C72953 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #C72953 Secondary #E86E58 Accent #EC9A38 Anchor #5C3A52 Surface #F5E8D6

Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #C72953 Surface #F4E6D6 Anchor #5E2038 Accent #E6C2C2 Secondary #332B2E

Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #C72953 Anchor #3B2A21 Surface #F1E2D1 Accent #989564 Secondary #3C3833

Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #C72953 Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #C72953 Secondary #C18A90 Support #9B9087 Ink #17140F

Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #C72953 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 89/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 48/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 23/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 42/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 74/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 89/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #C72953

For UI

For branding

For interior

For fashion

People also use #C72953 with

Medium Orchid Burnt Orange Medium Aquamarine Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.4:1. Use

Subtle surface Use #F1D7DE for cards and hover fills. Tint 80

Avoid beside #C73329 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #C72953 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #C72953;
  --color-base-rgb: 199 41 83;
  --color-base-oklch: oklch(54.8% 0.193 11.7);
  --color-50: #FDF2F5;
  --color-100: #F9DCE4;
  --color-200: #F1BBCA;
  --color-300: #E28DA4;
  --color-400: #D06280;
  --color-500: #B5405F;
  --color-600: #8A384E;
  --color-700: #622D3B;
  --color-800: #402129;
  --color-900: #28161A;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  viva-magenta: {
    50: '#FDF2F5',
    100: '#F9DCE4',
    200: '#F1BBCA',
    300: '#E28DA4',
    400: '#D06280',
    500: '#B5405F',
    600: '#8A384E',
    700: '#622D3B',
    800: '#402129',
    900: '#28161A',
  },
}

$base: #C72953;
$base-ink: #FFFFFF;
$base-50: #FDF2F5;
$base-100: #F9DCE4;
$base-200: #F1BBCA;
$base-300: #E28DA4;
$base-400: #D06280;
$base-500: #B5405F;
$base-600: #8A384E;
$base-700: #622D3B;
$base-800: #402129;
$base-900: #28161A;
$base-hover: #9F2142;
$base-subtle: #EBC2CD;

{
    "color": {
        "base": {
            "value": "#C72953",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2F5",
                "type": "color"
            },
            "100": {
                "value": "#F9DCE4",
                "type": "color"
            },
            "200": {
                "value": "#F1BBCA",
                "type": "color"
            },
            "300": {
                "value": "#E28DA4",
                "type": "color"
            },
            "400": {
                "value": "#D06280",
                "type": "color"
            },
            "500": {
                "value": "#B5405F",
                "type": "color"
            },
            "600": {
                "value": "#8A384E",
                "type": "color"
            },
            "700": {
                "value": "#622D3B",
                "type": "color"
            },
            "800": {
                "value": "#402129",
                "type": "color"
            },
            "900": {
                "value": "#28161A",
                "type": "color"
            }
        }
    }
}

Palettes built on #C72953

Color Lab

Pairs with #C72953

UI roles & guardrails

In real applications

Scales

Every model

Export