#C72973 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #C72973 works with other colors. Named schemes with #C72973 in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #C72973 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #C72973 at work across the surfaces designers actually ship.
:root {
--color-base: #C72973;
--color-base-rgb: 199 41 115;
--color-base-oklch: oklch(55.7% 0.200 358.1);
--color-50: #FDF2F7;
--color-100: #F9DCEA;
--color-200: #F1BBD4;
--color-300: #E28DB5;
--color-400: #D06295;
--color-500: #B54077;
--color-600: #8A385E;
--color-700: #622D46;
--color-800: #40212F;
--color-900: #28161E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FDF2F7',
100: '#F9DCEA',
200: '#F1BBD4',
300: '#E28DB5',
400: '#D06295',
500: '#B54077',
600: '#8A385E',
700: '#622D46',
800: '#40212F',
900: '#28161E',
},
}
$base: #C72973; $base-ink: #FFFFFF; $base-50: #FDF2F7; $base-100: #F9DCEA; $base-200: #F1BBD4; $base-300: #E28DB5; $base-400: #D06295; $base-500: #B54077; $base-600: #8A385E; $base-700: #622D46; $base-800: #40212F; $base-900: #28161E; $base-hover: #9F215C; $base-subtle: #EBC2D5;
{
"color": {
"base": {
"value": "#C72973",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF2F7",
"type": "color"
},
"100": {
"value": "#F9DCEA",
"type": "color"
},
"200": {
"value": "#F1BBD4",
"type": "color"
},
"300": {
"value": "#E28DB5",
"type": "color"
},
"400": {
"value": "#D06295",
"type": "color"
},
"500": {
"value": "#B54077",
"type": "color"
},
"600": {
"value": "#8A385E",
"type": "color"
},
"700": {
"value": "#622D46",
"type": "color"
},
"800": {
"value": "#40212F",
"type": "color"
},
"900": {
"value": "#28161E",
"type": "color"
}
}
}
}