#C91C61 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #C91C61 works with other colors. Named schemes with #C91C61 in its natural role, and a note on why the supporting colors balance it.
Viva Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Viva Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Viva Magenta anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Viva Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Viva Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Viva Magenta carrying the quiet middle.
How #C91C61 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #C91C61 at work across the surfaces designers actually ship.
:root {
--color-base: #C91C61;
--color-base-rgb: 201 28 97;
--color-base-oklch: oklch(54.8% 0.206 4.8);
--color-50: #FEF1F6;
--color-100: #FBDAE7;
--color-200: #F5B7D0;
--color-300: #E987AE;
--color-400: #D85A8C;
--color-500: #BD376D;
--color-600: #903257;
--color-700: #662941;
--color-800: #431E2D;
--color-900: #29141D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
viva-magenta: {
50: '#FEF1F6',
100: '#FBDAE7',
200: '#F5B7D0',
300: '#E987AE',
400: '#D85A8C',
500: '#BD376D',
600: '#903257',
700: '#662941',
800: '#431E2D',
900: '#29141D',
},
}
$base: #C91C61; $base-ink: #FFFFFF; $base-50: #FEF1F6; $base-100: #FBDAE7; $base-200: #F5B7D0; $base-300: #E987AE; $base-400: #D85A8C; $base-500: #BD376D; $base-600: #903257; $base-700: #662941; $base-800: #431E2D; $base-900: #29141D; $base-hover: #A2164E; $base-subtle: #EDBDD0;
{
"color": {
"base": {
"value": "#C91C61",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F6",
"type": "color"
},
"100": {
"value": "#FBDAE7",
"type": "color"
},
"200": {
"value": "#F5B7D0",
"type": "color"
},
"300": {
"value": "#E987AE",
"type": "color"
},
"400": {
"value": "#D85A8C",
"type": "color"
},
"500": {
"value": "#BD376D",
"type": "color"
},
"600": {
"value": "#903257",
"type": "color"
},
"700": {
"value": "#662941",
"type": "color"
},
"800": {
"value": "#431E2D",
"type": "color"
},
"900": {
"value": "#29141D",
"type": "color"
}
}
}
}