#CB0077 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #CB0077 works with other colors. Named schemes with #CB0077 in its natural role, and a note on why the supporting colors balance it.
Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.
How #CB0077 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #CB0077 at work across the surfaces designers actually ship.
:root {
--color-base: #CB0077;
--color-base-rgb: 203 0 119;
--color-base-oklch: oklch(55.0% 0.225 355.4);
--color-50: #FEF0F9;
--color-100: #FDD8EE;
--color-200: #FCB1DC;
--color-300: #F877C2;
--color-400: #EC46A7;
--color-500: #D22289;
--color-600: #9F236B;
--color-700: #701F4E;
--color-800: #481834;
--color-900: #2C1121;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
medium-violet-red: {
50: '#FEF0F9',
100: '#FDD8EE',
200: '#FCB1DC',
300: '#F877C2',
400: '#EC46A7',
500: '#D22289',
600: '#9F236B',
700: '#701F4E',
800: '#481834',
900: '#2C1121',
},
}
$base: #CB0077; $base-ink: #FFFFFF; $base-50: #FEF0F9; $base-100: #FDD8EE; $base-200: #FCB1DC; $base-300: #F877C2; $base-400: #EC46A7; $base-500: #D22289; $base-600: #9F236B; $base-700: #701F4E; $base-800: #481834; $base-900: #2C1121; $base-hover: #A3005F; $base-subtle: #F4AED7;
{
"color": {
"base": {
"value": "#CB0077",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F9",
"type": "color"
},
"100": {
"value": "#FDD8EE",
"type": "color"
},
"200": {
"value": "#FCB1DC",
"type": "color"
},
"300": {
"value": "#F877C2",
"type": "color"
},
"400": {
"value": "#EC46A7",
"type": "color"
},
"500": {
"value": "#D22289",
"type": "color"
},
"600": {
"value": "#9F236B",
"type": "color"
},
"700": {
"value": "#701F4E",
"type": "color"
},
"800": {
"value": "#481834",
"type": "color"
},
"900": {
"value": "#2C1121",
"type": "color"
}
}
}
}