What color is #CC196A?

#CC196A is a medium, vivid pink. In RGB it is rgb(204, 25, 106), and in HSL hsl(333, 78%, 45%).

Is #CC196A accessible as text?

On white, #CC196A has a contrast ratio of 5.36:1 (passes WCAG AA for body text); on black it is 3.91:1 (fails). For text placed on #CC196A, use white for the best readability.

What is the closest Tailwind color to #CC196A?

The nearest Tailwind CSS token is pink-700 (#C6005C).

What colors go well with #CC196A?

#CC196A pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #19CC7C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #CC196A below.

Is #CC196A good for buttons?

#CC196A works well for buttons and highlights, but use white text on #CC196A — black text only reaches 3.91:1, below the 4.5:1 needed for normal-size labels.

Is #CC196A the same as CSS mediumvioletred?

No — #CC196A is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#CC196A Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #CC196A

Not just a swatch — here's how #CC196A works with other colors. Named schemes with #CC196A in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #CC196A Secondary #E86D5B Accent #ED993B Anchor #5B3A52 Surface #F5E8D6

Ruby Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #CC196A Surface #F4E6D7 Anchor #5E203A Accent #E6C2C3 Secondary #332B2E

Ruby Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #CC196A Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Ruby Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #CC196A Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2231

Ruby Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #CC196A Secondary #C48999 Support #9B9087 Ink #17140F

Ruby Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Ruby Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #CC196A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 83/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 48/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 8/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 31/100

Low

A faint retro warmth without tipping into sepia.

Luxury 46/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 82/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 80/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #CC196A

For UI

For branding

For interior

For fashion

People also use #CC196A with

Magenta Fire Engine Red Emerald Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.4:1. Use

Subtle surface Use #F3D3E1 for cards and hover fills. Tint 80

Avoid beside #CC192E — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #CC196A at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #CC196A;
  --color-base-rgb: 204 25 106;
  --color-base-oklch: oklch(55.4% 0.212 1.6);
  --color-50: #FEF1F7;
  --color-100: #FBDAE9;
  --color-200: #F6B6D3;
  --color-300: #EA85B3;
  --color-400: #DA5893;
  --color-500: #BF3674;
  --color-600: #91305C;
  --color-700: #672844;
  --color-800: #431E2F;
  --color-900: #29141E;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  ruby-red: {
    50: '#FEF1F7',
    100: '#FBDAE9',
    200: '#F6B6D3',
    300: '#EA85B3',
    400: '#DA5893',
    500: '#BF3674',
    600: '#91305C',
    700: '#672844',
    800: '#431E2F',
    900: '#29141E',
  },
}

$base: #CC196A;
$base-ink: #FFFFFF;
$base-50: #FEF1F7;
$base-100: #FBDAE9;
$base-200: #F6B6D3;
$base-300: #EA85B3;
$base-400: #DA5893;
$base-500: #BF3674;
$base-600: #91305C;
$base-700: #672844;
$base-800: #431E2F;
$base-900: #29141E;
$base-hover: #A31455;
$base-subtle: #EEBCD2;

{
    "color": {
        "base": {
            "value": "#CC196A",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F7",
                "type": "color"
            },
            "100": {
                "value": "#FBDAE9",
                "type": "color"
            },
            "200": {
                "value": "#F6B6D3",
                "type": "color"
            },
            "300": {
                "value": "#EA85B3",
                "type": "color"
            },
            "400": {
                "value": "#DA5893",
                "type": "color"
            },
            "500": {
                "value": "#BF3674",
                "type": "color"
            },
            "600": {
                "value": "#91305C",
                "type": "color"
            },
            "700": {
                "value": "#672844",
                "type": "color"
            },
            "800": {
                "value": "#431E2F",
                "type": "color"
            },
            "900": {
                "value": "#29141E",
                "type": "color"
            }
        }
    }
}