Nearest named color: Orchid
#CC77ED
#CC77ED
Nearest named
Orchid
Family
Purple
Lightness
70.7%
Chroma
0.185
Hue angle
315.8°
Temperature
Neutral-leaning
Contrast on white
2.83:1 · Fail
Contrast on black
6.57:1 · AA
Web-safe
#CC66FF
CSS oklch()
71% 0.18 316

#CC77ED is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.

Palettes built on #CC77ED

Not just a swatch — here's how #CC77ED works with other colors. Named schemes with #CC77ED in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Orchid opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Orchid sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Orchid carrying the quiet middle.

Tech Product Signal · 5 colors

Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Orchid.

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Color Lab

How #CC77ED actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 46/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 46/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 31/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 29/100
Low
A faint retro warmth without tipping into sepia.
Luxury 34/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 71/100
High
Bold and ownable — memorable as a primary brand color.
UI accent fit 54/100
Moderate
Workable accent with care around contrast.
Surface fit 27/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 79/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #CC77ED

For UI
For branding
For interior
For fashion
People also use #CC77ED with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 6.6:1. Use
Subtle surface Use #F3E7F8 for cards and hover fills. Tint 80
Avoid beside #ED78E8 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #CC77ED at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #CC77ED;
  --color-base-rgb: 204 119 237;
  --color-base-oklch: oklch(70.7% 0.185 315.8);
  --color-50: #FAF1FE;
  --color-100: #F2DAFB;
  --color-200: #E4B7F5;
  --color-300: #CD86E9;
  --color-400: #B559D9;
  --color-500: #9837BE;
  --color-600: #763191;
  --color-700: #552866;
  --color-800: #381E43;
  --color-900: #231429;
  --color-on-base: #141310;
}