#CC7BD4 is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #CC7BD4 works with other colors. Named schemes with #CC7BD4 in its natural role, and a note on why the supporting colors balance it.
Orchid opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Orchid sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Orchid carrying the quiet middle.
Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Orchid.
How #CC7BD4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #CC7BD4 at work across the surfaces designers actually ship.
:root {
--color-base: #CC7BD4;
--color-base-rgb: 204 123 212;
--color-base-oklch: oklch(70.1% 0.153 323.8);
--color-50: #FBF3FC;
--color-100: #F4E0F6;
--color-200: #E7C1EB;
--color-300: #D397D9;
--color-400: #BC6FC3;
--color-500: #A04EA7;
--color-600: #7B4181;
--color-700: #59335C;
--color-800: #3B243D;
--color-900: #241826;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
orchid: {
50: '#FBF3FC',
100: '#F4E0F6',
200: '#E7C1EB',
300: '#D397D9',
400: '#BC6FC3',
500: '#A04EA7',
600: '#7B4181',
700: '#59335C',
800: '#3B243D',
900: '#241826',
},
}
$base: #CC7BD4; $base-ink: #141310; $base-50: #FBF3FC; $base-100: #F4E0F6; $base-200: #E7C1EB; $base-300: #D397D9; $base-400: #BC6FC3; $base-500: #A04EA7; $base-600: #7B4181; $base-700: #59335C; $base-800: #3B243D; $base-900: #241826; $base-hover: #BA49C4; $base-subtle: #EDDBEF;
{
"color": {
"base": {
"value": "#CC7BD4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF3FC",
"type": "color"
},
"100": {
"value": "#F4E0F6",
"type": "color"
},
"200": {
"value": "#E7C1EB",
"type": "color"
},
"300": {
"value": "#D397D9",
"type": "color"
},
"400": {
"value": "#BC6FC3",
"type": "color"
},
"500": {
"value": "#A04EA7",
"type": "color"
},
"600": {
"value": "#7B4181",
"type": "color"
},
"700": {
"value": "#59335C",
"type": "color"
},
"800": {
"value": "#3B243D",
"type": "color"
},
"900": {
"value": "#241826",
"type": "color"
}
}
}
}