#D00AEE is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #D00AEE works with other colors. Named schemes with #D00AEE in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #D00AEE actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #D00AEE at work across the surfaces designers actually ship.
:root {
--color-base: #D00AEE;
--color-base-rgb: 208 10 238;
--color-base-oklch: oklch(62.3% 0.294 321.0);
--color-50: #FDF0FE;
--color-100: #F8D8FD;
--color-200: #F2B1FC;
--color-300: #E37CF3;
--color-400: #D14DE5;
--color-500: #B629CB;
--color-600: #8B289A;
--color-700: #63226D;
--color-800: #411A47;
--color-900: #28122B;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#FDF0FE',
100: '#F8D8FD',
200: '#F2B1FC',
300: '#E37CF3',
400: '#D14DE5',
500: '#B629CB',
600: '#8B289A',
700: '#63226D',
800: '#411A47',
900: '#28122B',
},
}
$base: #D00AEE; $base-ink: #141310; $base-50: #FDF0FE; $base-100: #F8D8FD; $base-200: #F2B1FC; $base-300: #E37CF3; $base-400: #D14DE5; $base-500: #B629CB; $base-600: #8B289A; $base-700: #63226D; $base-800: #411A47; $base-900: #28122B; $base-hover: #A708C0; $base-subtle: #ECBDF3;
{
"color": {
"base": {
"value": "#D00AEE",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF0FE",
"type": "color"
},
"100": {
"value": "#F8D8FD",
"type": "color"
},
"200": {
"value": "#F2B1FC",
"type": "color"
},
"300": {
"value": "#E37CF3",
"type": "color"
},
"400": {
"value": "#D14DE5",
"type": "color"
},
"500": {
"value": "#B629CB",
"type": "color"
},
"600": {
"value": "#8B289A",
"type": "color"
},
"700": {
"value": "#63226D",
"type": "color"
},
"800": {
"value": "#411A47",
"type": "color"
},
"900": {
"value": "#28122B",
"type": "color"
}
}
}
}