What color is #D01030?

#D01030 is a medium, vivid red. In RGB it is rgb(208, 16, 48), and in HSL hsl(350, 86%, 44%).

Is #D01030 accessible as text?

On white, #D01030 has a contrast ratio of 5.53:1 (passes WCAG AA for body text); on black it is 3.80:1 (fails). For text placed on #D01030, use white for the best readability.

What is the closest Tailwind color to #D01030?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #D01030?

#D01030 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #10D1B1. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D01030 below.

Is #D01030 good for buttons?

#D01030 works well for buttons and highlights, but use white text on #D01030 — black text only reaches 3.80:1, below the 4.5:1 needed for normal-size labels.

Is #D01030 the same as CSS crimson?

No — #D01030 is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#D01030 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D01030

Not just a swatch — here's how #D01030 works with other colors. Named schemes with #D01030 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #D01030 Secondary #E76E55 Accent #EB9B36 Anchor #5C3951 Surface #F5E8D6

Fire Engine Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #D01030 Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Fire Engine Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #D01030 Secondary #7C4928 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Fire Engine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #D01030 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C2 Secondary #332B2E

Fire Engine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #D01030 Secondary #C48885 Support #9B9087 Ink #17140F

Fire Engine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Fire Engine Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #D01030 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 94/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 49/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 19/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 31/100

Low

A faint retro warmth without tipping into sepia.

Luxury 46/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 83/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 80/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D01030

For UI

For branding

For interior

For fashion

People also use #D01030 with

Fuchsia Tawny Tiffany Blue Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.5:1. Use

Subtle surface Use #F4D1D7 for cards and hover fills. Tint 80

Avoid beside #D13010 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D01030 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D01030;
  --color-base-rgb: 208 16 48;
  --color-base-oklch: oklch(54.6% 0.214 22.3);
  --color-50: #FEF0F3;
  --color-100: #FDD8DE;
  --color-200: #F9B3BF;
  --color-300: #EF8093;
  --color-400: #E0526A;
  --color-500: #C62F48;
  --color-600: #962B3D;
  --color-700: #6A2530;
  --color-800: #451C23;
  --color-900: #2A1317;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  fire-engine-red: {
    50: '#FEF0F3',
    100: '#FDD8DE',
    200: '#F9B3BF',
    300: '#EF8093',
    400: '#E0526A',
    500: '#C62F48',
    600: '#962B3D',
    700: '#6A2530',
    800: '#451C23',
    900: '#2A1317',
  },
}

$base: #D01030;
$base-ink: #FFFFFF;
$base-50: #FEF0F3;
$base-100: #FDD8DE;
$base-200: #F9B3BF;
$base-300: #EF8093;
$base-400: #E0526A;
$base-500: #C62F48;
$base-600: #962B3D;
$base-700: #6A2530;
$base-800: #451C23;
$base-900: #2A1317;
$base-hover: #A70D26;
$base-subtle: #F0B8C1;

{
    "color": {
        "base": {
            "value": "#D01030",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F3",
                "type": "color"
            },
            "100": {
                "value": "#FDD8DE",
                "type": "color"
            },
            "200": {
                "value": "#F9B3BF",
                "type": "color"
            },
            "300": {
                "value": "#EF8093",
                "type": "color"
            },
            "400": {
                "value": "#E0526A",
                "type": "color"
            },
            "500": {
                "value": "#C62F48",
                "type": "color"
            },
            "600": {
                "value": "#962B3D",
                "type": "color"
            },
            "700": {
                "value": "#6A2530",
                "type": "color"
            },
            "800": {
                "value": "#451C23",
                "type": "color"
            },
            "900": {
                "value": "#2A1317",
                "type": "color"
            }
        }
    }
}