What color is #D01628?

#D01628 is a medium, vivid red. In RGB it is rgb(208, 22, 40), and in HSL hsl(354, 81%, 45%).

Is #D01628 accessible as text?

On white, #D01628 has a contrast ratio of 5.49:1 (passes WCAG AA for body text); on black it is 3.83:1 (fails). For text placed on #D01628, use white for the best readability.

What is the closest Tailwind color to #D01628?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #D01628?

#D01628 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #16D0BD. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D01628 below.

Is #D01628 good for buttons?

#D01628 works well for buttons and highlights, but use white text on #D01628 — black text only reaches 3.83:1, below the 4.5:1 needed for normal-size labels.

Is #D01628 the same as CSS crimson?

No — #D01628 is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#D01628 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D01628

Not just a swatch — here's how #D01628 works with other colors. Named schemes with #D01628 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #D01628 Secondary #E76E54 Accent #EB9B36 Anchor #5C3951 Surface #F5E8D6

Fire Engine Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #D01628 Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Fire Engine Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #D01628 Secondary #7B4928 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Fire Engine Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #D01628 Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C2 Secondary #332B2E

Fire Engine Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #D01628 Secondary #C48983 Support #9B9186 Ink #17140F

Fire Engine Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Fire Engine Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #D01628 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 95/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 49/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 21/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 32/100

Low

A faint retro warmth without tipping into sepia.

Luxury 46/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 82/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 81/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 77/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D01628

For UI

For branding

For interior

For fashion

People also use #D01628 with

Deep Pink Chocolate Tiffany Blue Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.5:1. Use

Subtle surface Use #F3D3D6 for cards and hover fills. Tint 80

Avoid beside #D04116 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D01628 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D01628;
  --color-base-rgb: 208 22 40;
  --color-base-oklch: oklch(54.7% 0.212 24.8);
  --color-50: #FEF1F2;
  --color-100: #FCD9DD;
  --color-200: #F7B5BC;
  --color-300: #EC838E;
  --color-400: #DC5663;
  --color-500: #C23341;
  --color-600: #932E39;
  --color-700: #68272D;
  --color-800: #441D21;
  --color-900: #2A1416;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  fire-engine-red: {
    50: '#FEF1F2',
    100: '#FCD9DD',
    200: '#F7B5BC',
    300: '#EC838E',
    400: '#DC5663',
    500: '#C23341',
    600: '#932E39',
    700: '#68272D',
    800: '#441D21',
    900: '#2A1416',
  },
}

$base: #D01628;
$base-ink: #FFFFFF;
$base-50: #FEF1F2;
$base-100: #FCD9DD;
$base-200: #F7B5BC;
$base-300: #EC838E;
$base-400: #DC5663;
$base-500: #C23341;
$base-600: #932E39;
$base-700: #68272D;
$base-800: #441D21;
$base-900: #2A1416;
$base-hover: #A61120;
$base-subtle: #EFBBC0;

{
    "color": {
        "base": {
            "value": "#D01628",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF1F2",
                "type": "color"
            },
            "100": {
                "value": "#FCD9DD",
                "type": "color"
            },
            "200": {
                "value": "#F7B5BC",
                "type": "color"
            },
            "300": {
                "value": "#EC838E",
                "type": "color"
            },
            "400": {
                "value": "#DC5663",
                "type": "color"
            },
            "500": {
                "value": "#C23341",
                "type": "color"
            },
            "600": {
                "value": "#932E39",
                "type": "color"
            },
            "700": {
                "value": "#68272D",
                "type": "color"
            },
            "800": {
                "value": "#441D21",
                "type": "color"
            },
            "900": {
                "value": "#2A1416",
                "type": "color"
            }
        }
    }
}