#D019E4 is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It sits well as a supporting tone.
Not just a swatch — here's how #D019E4 works with other colors. Named schemes with #D019E4 in its natural role, and a note on why the supporting colors balance it.
Electric Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Electric Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Electric Purple.
Electric Purple sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Electric Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Electric Purple carrying the quiet middle.
Electric Purple glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #D019E4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #D019E4 at work across the surfaces designers actually ship.
:root {
--color-base: #D019E4;
--color-base-rgb: 208 25 228;
--color-base-oklch: oklch(62.0% 0.282 323.2);
--color-50: #FDF1FE;
--color-100: #F8D9FC;
--color-200: #F0B6F7;
--color-300: #E184EB;
--color-400: #CE57DB;
--color-500: #B334C1;
--color-600: #892F93;
--color-700: #612768;
--color-800: #401D44;
--color-900: #271429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
electric-purple: {
50: '#FDF1FE',
100: '#F8D9FC',
200: '#F0B6F7',
300: '#E184EB',
400: '#CE57DB',
500: '#B334C1',
600: '#892F93',
700: '#612768',
800: '#401D44',
900: '#271429',
},
}
$base: #D019E4; $base-ink: #141310; $base-50: #FDF1FE; $base-100: #F8D9FC; $base-200: #F0B6F7; $base-300: #E184EB; $base-400: #CE57DB; $base-500: #B334C1; $base-600: #892F93; $base-700: #612768; $base-800: #401D44; $base-900: #271429; $base-hover: #A714B8; $base-subtle: #EBC1F0;
{
"color": {
"base": {
"value": "#D019E4",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1FE",
"type": "color"
},
"100": {
"value": "#F8D9FC",
"type": "color"
},
"200": {
"value": "#F0B6F7",
"type": "color"
},
"300": {
"value": "#E184EB",
"type": "color"
},
"400": {
"value": "#CE57DB",
"type": "color"
},
"500": {
"value": "#B334C1",
"type": "color"
},
"600": {
"value": "#892F93",
"type": "color"
},
"700": {
"value": "#612768",
"type": "color"
},
"800": {
"value": "#401D44",
"type": "color"
},
"900": {
"value": "#271429",
"type": "color"
}
}
}
}