What color is #D02491?

#D02491 is a medium, vivid pink. In RGB it is rgb(208, 36, 145), and in HSL hsl(322, 70%, 48%).

Is #D02491 accessible as text?

On white, #D02491 has a contrast ratio of 4.84:1 (passes WCAG AA for body text); on black it is 4.34:1 (fails). For text placed on #D02491, use white for the best readability.

What is the closest Tailwind color to #D02491?

The nearest Tailwind CSS token is pink-600 (#E60076).

What colors go well with #D02491?

#D02491 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #25D064. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D02491 below.

Is #D02491 good for buttons?

#D02491 works well for buttons and highlights, but use white text on #D02491 — black text only reaches 4.34:1, below the 4.5:1 needed for normal-size labels.

Is #D02491 the same as CSS mediumvioletred?

No — #D02491 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#D02491 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D02491

Not just a swatch — here's how #D02491 works with other colors. Named schemes with #D02491 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #D02491 Secondary #E86D5E Accent #EF983E Anchor #5B3A53 Surface #F6E8D7

Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #D02491 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #D02491 Anchor #3B2922 Surface #F1E2D1 Accent #9B9463 Secondary #3C3833

Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #D02491 Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #D02491 Secondary #CA91AD Support #9C9087 Ink #17140F

Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #D02491 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 74/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 46/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 23/100

Low

Clean and current — no dusty, aged cast.

Luxury 43/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 86/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 72/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 76/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D02491

For UI

For branding

For interior

For fashion

People also use #D02491 with

Medium Orchid Fire Engine Red Shamrock Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.8:1. Use

Subtle surface Use #F2D7E8 for cards and hover fills. Tint 80

Avoid beside #D02558 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D02491 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D02491;
  --color-base-rgb: 208 36 145;
  --color-base-oklch: oklch(58.1% 0.223 348.1);
  --color-50: #FDF1F9;
  --color-100: #FADBEF;
  --color-200: #F3BADE;
  --color-300: #E58AC4;
  --color-400: #D35FA8;
  --color-500: #B83D8B;
  --color-600: #8C356D;
  --color-700: #642B4F;
  --color-800: #412035;
  --color-900: #281521;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  medium-violet-red: {
    50: '#FDF1F9',
    100: '#FADBEF',
    200: '#F3BADE',
    300: '#E58AC4',
    400: '#D35FA8',
    500: '#B83D8B',
    600: '#8C356D',
    700: '#642B4F',
    800: '#412035',
    900: '#281521',
  },
}

$base: #D02491;
$base-ink: #FFFFFF;
$base-50: #FDF1F9;
$base-100: #FADBEF;
$base-200: #F3BADE;
$base-300: #E58AC4;
$base-400: #D35FA8;
$base-500: #B83D8B;
$base-600: #8C356D;
$base-700: #642B4F;
$base-800: #412035;
$base-900: #281521;
$base-hover: #A61D74;
$base-subtle: #ECC2DD;

{
    "color": {
        "base": {
            "value": "#D02491",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1F9",
                "type": "color"
            },
            "100": {
                "value": "#FADBEF",
                "type": "color"
            },
            "200": {
                "value": "#F3BADE",
                "type": "color"
            },
            "300": {
                "value": "#E58AC4",
                "type": "color"
            },
            "400": {
                "value": "#D35FA8",
                "type": "color"
            },
            "500": {
                "value": "#B83D8B",
                "type": "color"
            },
            "600": {
                "value": "#8C356D",
                "type": "color"
            },
            "700": {
                "value": "#642B4F",
                "type": "color"
            },
            "800": {
                "value": "#412035",
                "type": "color"
            },
            "900": {
                "value": "#281521",
                "type": "color"
            }
        }
    }
}