What color is #D02544?

#D02544 is a medium, vivid red. In RGB it is rgb(208, 37, 68), and in HSL hsl(349, 70%, 48%).

Is #D02544 accessible as text?

On white, #D02544 has a contrast ratio of 5.21:1 (passes WCAG AA for body text); on black it is 4.03:1 (fails). For text placed on #D02544, use white for the best readability.

What is the closest Tailwind color to #D02544?

The nearest Tailwind CSS token is rose-700 (#C70036).

What colors go well with #D02544?

#D02544 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #25D0B1. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D02544 below.

Is #D02544 good for buttons?

#D02544 works well for buttons and highlights, but use white text on #D02544 — black text only reaches 4.03:1, below the 4.5:1 needed for normal-size labels.

Is #D02544 the same as CSS crimson?

No — #D02544 is not the CSS named color crimson, but crimson (#DC143C) is the closest CSS named color.

#D02544 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D02544

Not just a swatch — here's how #D02544 works with other colors. Named schemes with #D02544 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #D02544 Secondary #E76E56 Accent #EC9B37 Anchor #5C3951 Surface #F5E8D6

Crimson glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Modern Café Dominant · 5 colors

Dominant #D02544 Anchor #3A2A21 Surface #F1E2D0 Accent #979664 Secondary #3C3833

Crimson anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #D02544 Secondary #7C4928 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Crimson plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #D02544 Surface #F3E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Crimson sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #D02544 Secondary #C68C8D Support #9B9087 Ink #17140F

Crimson is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Crimson carrying the quiet middle.

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Color Lab

How #D02544 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 92/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 35/100

Low

Middle-weight — neither delicate nor heavy.

Depth 47/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 22/100

Low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 46/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 78/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 78/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D02544

For UI

For branding

For interior

For fashion

People also use #D02544 with

Fuchsia Chocolate Medium Aquamarine Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.2:1. Use

Subtle surface Use #F2D7DC for cards and hover fills. Tint 80

Avoid beside #D03E25 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D02544 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D02544;
  --color-base-rgb: 208 37 68;
  --color-base-oklch: oklch(55.9% 0.203 18.1);
  --color-50: #FDF1F4;
  --color-100: #FADBE1;
  --color-200: #F3BAC4;
  --color-300: #E58A9B;
  --color-400: #D35F74;
  --color-500: #B83D53;
  --color-600: #8C3545;
  --color-700: #642B36;
  --color-800: #412026;
  --color-900: #281519;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  crimson: {
    50: '#FDF1F4',
    100: '#FADBE1',
    200: '#F3BAC4',
    300: '#E58A9B',
    400: '#D35F74',
    500: '#B83D53',
    600: '#8C3545',
    700: '#642B36',
    800: '#412026',
    900: '#281519',
  },
}

$base: #D02544;
$base-ink: #FFFFFF;
$base-50: #FDF1F4;
$base-100: #FADBE1;
$base-200: #F3BAC4;
$base-300: #E58A9B;
$base-400: #D35F74;
$base-500: #B83D53;
$base-600: #8C3545;
$base-700: #642B36;
$base-800: #412026;
$base-900: #281519;
$base-hover: #A61D37;
$base-subtle: #ECC2CA;

{
    "color": {
        "base": {
            "value": "#D02544",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF1F4",
                "type": "color"
            },
            "100": {
                "value": "#FADBE1",
                "type": "color"
            },
            "200": {
                "value": "#F3BAC4",
                "type": "color"
            },
            "300": {
                "value": "#E58A9B",
                "type": "color"
            },
            "400": {
                "value": "#D35F74",
                "type": "color"
            },
            "500": {
                "value": "#B83D53",
                "type": "color"
            },
            "600": {
                "value": "#8C3545",
                "type": "color"
            },
            "700": {
                "value": "#642B36",
                "type": "color"
            },
            "800": {
                "value": "#412026",
                "type": "color"
            },
            "900": {
                "value": "#281519",
                "type": "color"
            }
        }
    }
}