What color is #D040E6?

#D040E6 is a medium, vivid purple. In RGB it is rgb(208, 64, 230), and in HSL hsl(292, 77%, 58%).

Is #D040E6 accessible as text?

On white, #D040E6 has a contrast ratio of 3.78:1 (fails WCAG AA for body text); on black it is 5.56:1 (passes). For text placed on #D040E6, use black for the best readability.

What is the closest Tailwind color to #D040E6?

The nearest Tailwind CSS token is fuchsia-500 (#E12AFB).

What colors go well with #D040E6?

#D040E6 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #57E641. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D040E6 below.

Is #D040E6 good for buttons?

#D040E6 works well for buttons and highlights, but use black text on #D040E6 — white text only reaches 3.78:1, below the 4.5:1 needed for normal-size labels.

Is #D040E6 the same as CSS mediumorchid?

No — #D040E6 is not the CSS named color mediumorchid, but mediumorchid (#BA55D3) is the closest CSS named color.

#D040E6 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D040E6

Not just a swatch — here's how #D040E6 works with other colors. Named schemes with #D040E6 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #D040E6 Surface #F5E6D7 Anchor #5D203E Accent #E5C2C6 Secondary #332B2E

Medium Orchid sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #D040E6 Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #F376FF

Medium Orchid is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Medium Orchid.

Japanese Sand Base · 5 colors

Base #D040E6 Surface #F1E8DC Highlight #F7F0E7 Secondary #BDADA1 Ink #2C2723

Medium Orchid sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #D040E6 Secondary #D4A6DB Support #9C9087 Ink #18140F

Medium Orchid is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Orchid carrying the quiet middle.

Sunset Warmth Glow · 5 colors

Glow #D040E6 Secondary #E86C65 Accent #F29643 Anchor #5A3A55 Surface #F6E8D7

Medium Orchid glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #D040E6 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 52/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 33/100

Low

Middle-weight — neither delicate nor heavy.

Depth 40/100

Low

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 7/100

Very low

Clean and current — no dusty, aged cast.

Luxury 36/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 98/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 47/100

Moderate

Workable accent with care around contrast.

Surface fit 21/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 71/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D040E6

For UI

For branding

For interior

For fashion

People also use #D040E6 with

Medium Slate Blue Deep Pink Malachite Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.9:1. Use

Subtle surface Use #F2DEF5 for cards and hover fills. Tint 80

Avoid beside #E641C5 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D040E6 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D040E6;
  --color-base-rgb: 208 64 230;
  --color-base-oklch: oklch(64.4% 0.255 322.0);
  --color-50: #FCF1FE;
  --color-100: #F7DAFB;
  --color-200: #EDB7F5;
  --color-300: #DC86E9;
  --color-400: #C859D9;
  --color-500: #AC37BE;
  --color-600: #843191;
  --color-700: #5E2866;
  --color-800: #3E1E43;
  --color-900: #261429;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  medium-orchid: {
    50: '#FCF1FE',
    100: '#F7DAFB',
    200: '#EDB7F5',
    300: '#DC86E9',
    400: '#C859D9',
    500: '#AC37BE',
    600: '#843191',
    700: '#5E2866',
    800: '#3E1E43',
    900: '#261429',
  },
}

$base: #D040E6;
$base-ink: #141310;
$base-50: #FCF1FE;
$base-100: #F7DAFB;
$base-200: #EDB7F5;
$base-300: #DC86E9;
$base-400: #C859D9;
$base-500: #AC37BE;
$base-600: #843191;
$base-700: #5E2866;
$base-800: #3E1E43;
$base-900: #261429;
$base-hover: #B91BD1;
$base-subtle: #EDCCF2;

{
    "color": {
        "base": {
            "value": "#D040E6",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF1FE",
                "type": "color"
            },
            "100": {
                "value": "#F7DAFB",
                "type": "color"
            },
            "200": {
                "value": "#EDB7F5",
                "type": "color"
            },
            "300": {
                "value": "#DC86E9",
                "type": "color"
            },
            "400": {
                "value": "#C859D9",
                "type": "color"
            },
            "500": {
                "value": "#AC37BE",
                "type": "color"
            },
            "600": {
                "value": "#843191",
                "type": "color"
            },
            "700": {
                "value": "#5E2866",
                "type": "color"
            },
            "800": {
                "value": "#3E1E43",
                "type": "color"
            },
            "900": {
                "value": "#261429",
                "type": "color"
            }
        }
    }
}