Nearest named color: Medium Violet Red
#D13093
#D13093
Nearest named
Medium Violet Red
Family
Pink
Lightness
59.1%
Chroma
0.215
Hue angle
348.2°
Temperature
Warm
Contrast on white
4.61:1 · AA
Contrast on black
4.03:1 · AA Large
Web-safe
#CC3399
CSS oklch()
59% 0.21 348

#D13093 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.

Palettes built on #D13093

Not just a swatch — here's how #D13093 works with other colors. Named schemes with #D13093 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.

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Color Lab

How #D13093 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 74/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 35/100
Low
Middle-weight — neither delicate nor heavy.
Depth 44/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 3/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 27/100
Low
A faint retro warmth without tipping into sepia.
Luxury 43/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 83/100
Very high
Bold and ownable — memorable as a primary brand color.
UI accent fit 75/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 16/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 77/100
High
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D13093

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 4.6:1. Use
Subtle surface Use #F1DAE8 for cards and hover fills. Tint 80
Avoid beside #D12E5C — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D13093 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #D13093;
  --color-base-rgb: 209 48 147;
  --color-base-oklch: oklch(59.1% 0.215 348.2);
  --color-50: #FDF2F9;
  --color-100: #F8DDEE;
  --color-200: #F0BCDC;
  --color-300: #E18EC1;
  --color-400: #CE64A5;
  --color-500: #B34288;
  --color-600: #89396A;
  --color-700: #612E4D;
  --color-800: #402134;
  --color-900: #271621;
  --color-on-base: #FFFFFF;
}