Nearest named color: Puce
#D28481
#D28481
Nearest named
Puce
Family
Red
Lightness
69.4%
Chroma
0.097
Hue angle
22.2°
Temperature
Warm
Contrast on white
2.85:1 · Fail
Contrast on black
6.51:1 · AA
Web-safe
#CC9999
CSS oklch()
69% 0.10 22

#D28481 is a mid-toned, warm red-orange. On the Color Lab it reads organic and grounded, with a faded, vintage edge. It reproduces cleanly in print.

Palettes built on #D28481

Not just a swatch — here's how #D28481 works with other colors. Named schemes with #D28481 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Puce as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Desert Clay Center · 5 colors

Puce holds the warm center of this desert palette with sand and clay beside it, a muted-sage accent and a dark-brown anchor.

Coastal Morning Lead · 5 colors

Puce opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Puce sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Puce is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Puce carrying the quiet middle.

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Color Lab

How #D28481 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 75/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 58/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 30/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 82/100
Very high
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 73/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 38/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 37/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 58/100
Moderate
Workable accent with care around contrast.
Surface fit 41/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D28481

For UI
For branding
For interior
For fashion
People also use #D28481 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 6.5:1. Use
Subtle surface Use #F4E8E8 for cards and hover fills. Tint 80
Avoid beside #D19D80 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D28481 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #D28481;
  --color-base-rgb: 210 132 129;
  --color-base-oklch: oklch(69.4% 0.097 22.2);
  --color-50: #FBF4F3;
  --color-100: #F5E1E0;
  --color-200: #E9C4C3;
  --color-300: #D69B99;
  --color-400: #C07572;
  --color-500: #A45451;
  --color-600: #7E4644;
  --color-700: #5A3634;
  --color-800: #3C2625;
  --color-900: #251918;
  --color-on-base: #141310;
}