What color is #D294BD?

#D294BD is a light, soft magenta. In RGB it is rgb(210, 148, 189), and in HSL hsl(320, 41%, 70%).

Is #D294BD accessible as text?

On white, #D294BD has a contrast ratio of 2.41:1 (fails WCAG AA for body text); on black it is 8.71:1 (passes). For text placed on #D294BD, use black for the best readability.

What is the closest Tailwind color to #D294BD?

The nearest Tailwind CSS token is mauve-400 (#A89EA9).

What colors go well with #D294BD?

#D294BD pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #93D2A8. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D294BD below.

Is #D294BD good for buttons?

#D294BD works well for buttons and highlights, but use black text on #D294BD — white text only reaches 2.41:1, below the 4.5:1 needed for normal-size labels.

Is #D294BD the same as CSS plum?

No — #D294BD is not the CSS named color plum, but plum (#DDA0DD) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#D294BD Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D294BD

Not just a swatch — here's how #D294BD works with other colors. Named schemes with #D294BD in its natural role, and a note on why the supporting colors balance it.

Japanese Sand Base · 5 colors

Base #D294BD Surface #F1E8DC Highlight #F7F0E7 Secondary #BCADA0 Ink #2B2723

Lilac sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Warm Autumn Interior Dominant · 5 colors

Dominant #D294BD Secondary #BA6032 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Lilac as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #D294BD Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Lilac anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lead #D294BD Accent #A5C3C6 Surface #E8D6BF Secondary #9AA0A1 Anchor #25324B

Lilac opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #D294BD Secondary #E7D0DE Support #9C9087 Ink #18140F

Lilac is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Lilac carrying the quiet middle.

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Color Lab

How #D294BD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 59/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 62/100

High

Soft and easy on the eye — gentle backdrops, calm surfaces.

Depth 26/100

Low

Airy and open — recedes, leaves the composition light.

Naturalness 7/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 61/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 33/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 35/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 42/100

Moderate

Workable accent with care around contrast.

Surface fit 47/100

Moderate

Usable as a tinted surface in measured doses.

Print safety 90/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D294BD

For UI

For branding

For interior

For fashion

People also use #D294BD with

Thistle Puce Medium Aquamarine Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA

Body text Do not use for body copy on light surfaces. Avoid

Large display Only on dark surfaces. Avoid

Background Pair with #141310 text at 7.7:1. Use

Subtle surface Use #F4EBF1 for cards and hover fills. Tint 80

Avoid beside #D293A8 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D294BD at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D294BD;
  --color-base-rgb: 210 148 189;
  --color-base-oklch: oklch(73.9% 0.092 339.9);
  --color-50: #FBF4F8;
  --color-100: #F3E2EE;
  --color-200: #E7C6DC;
  --color-300: #D29DC0;
  --color-400: #BB77A4;
  --color-500: #9E5686;
  --color-600: #7A4769;
  --color-700: #58374D;
  --color-800: #3A2734;
  --color-900: #241920;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  lilac: {
    50: '#FBF4F8',
    100: '#F3E2EE',
    200: '#E7C6DC',
    300: '#D29DC0',
    400: '#BB77A4',
    500: '#9E5686',
    600: '#7A4769',
    700: '#58374D',
    800: '#3A2734',
    900: '#241920',
  },
}

$base: #D294BD;
$base-ink: #141310;
$base-50: #FBF4F8;
$base-100: #F3E2EE;
$base-200: #E7C6DC;
$base-300: #D29DC0;
$base-400: #BB77A4;
$base-500: #9E5686;
$base-600: #7A4769;
$base-700: #58374D;
$base-800: #3A2734;
$base-900: #241920;
$base-hover: #BD619E;
$base-subtle: #EFE1EA;

{
    "color": {
        "base": {
            "value": "#D294BD",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF4F8",
                "type": "color"
            },
            "100": {
                "value": "#F3E2EE",
                "type": "color"
            },
            "200": {
                "value": "#E7C6DC",
                "type": "color"
            },
            "300": {
                "value": "#D29DC0",
                "type": "color"
            },
            "400": {
                "value": "#BB77A4",
                "type": "color"
            },
            "500": {
                "value": "#9E5686",
                "type": "color"
            },
            "600": {
                "value": "#7A4769",
                "type": "color"
            },
            "700": {
                "value": "#58374D",
                "type": "color"
            },
            "800": {
                "value": "#3A2734",
                "type": "color"
            },
            "900": {
                "value": "#241920",
                "type": "color"
            }
        }
    }
}