What color is #D301B4?

#D301B4 is a medium, vivid purple. In RGB it is rgb(211, 1, 180), and in HSL hsl(309, 99%, 42%).

Is #D301B4 accessible as text?

On white, #D301B4 has a contrast ratio of 4.74:1 (passes WCAG AA for body text); on black it is 4.43:1 (fails). For text placed on #D301B4, use white for the best readability.

What is the closest Tailwind color to #D301B4?

The nearest Tailwind CSS token is fuchsia-600 (#C800DE).

What colors go well with #D301B4?

#D301B4 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #01D521. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D301B4 below.

Is #D301B4 good for buttons?

#D301B4 works well for buttons and highlights, but use white text on #D301B4 — black text only reaches 4.43:1, below the 4.5:1 needed for normal-size labels.

Is #D301B4 the same as CSS mediumvioletred?

No — #D301B4 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#D301B4 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D301B4

Not just a swatch — here's how #D301B4 works with other colors. Named schemes with #D301B4 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #D301B4 Secondary #E86C61 Accent #F09740 Anchor #5A3A54 Surface #F6E8D7

Byzantine glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #D301B4 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Byzantine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #D301B4 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Byzantine anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #D301B4 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Byzantine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #D301B4 Secondary #CD92BD Support #9C9087 Ink #18140F

Byzantine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Byzantine carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #D301B4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 64/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 46/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 6/100

Very low

Clean and current — no dusty, aged cast.

Luxury 40/100

Low

Understated — leans refined without going austere.

Brand distinctiveness 100/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 53/100

Moderate

Workable accent with care around contrast.

Surface fit 16/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 71/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D301B4

For UI

For branding

For interior

For fashion

People also use #D301B4 with

Violet Crimson Kelly Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.7:1. Use

Subtle surface Use #F7CCF0 for cards and hover fills. Tint 80

Avoid beside #D5016F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D301B4 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D301B4;
  --color-base-rgb: 211 1 180;
  --color-base-oklch: oklch(59.1% 0.260 336.9);
  --color-50: #FEF0FC;
  --color-100: #FDD8F8;
  --color-200: #FCB1F0;
  --color-300: #F778E4;
  --color-400: #EB47D2;
  --color-500: #D223B7;
  --color-600: #9F238C;
  --color-700: #6F1F63;
  --color-800: #481941;
  --color-900: #2C1128;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  byzantine: {
    50: '#FEF0FC',
    100: '#FDD8F8',
    200: '#FCB1F0',
    300: '#F778E4',
    400: '#EB47D2',
    500: '#D223B7',
    600: '#9F238C',
    700: '#6F1F63',
    800: '#481941',
    900: '#2C1128',
  },
}

$base: #D301B4;
$base-ink: #FFFFFF;
$base-50: #FEF0FC;
$base-100: #FDD8F8;
$base-200: #FCB1F0;
$base-300: #F778E4;
$base-400: #EB47D2;
$base-500: #D223B7;
$base-600: #9F238C;
$base-700: #6F1F63;
$base-800: #481941;
$base-900: #2C1128;
$base-hover: #AB0191;
$base-subtle: #F4B1EA;

{
    "color": {
        "base": {
            "value": "#D301B4",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FC",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F8",
                "type": "color"
            },
            "200": {
                "value": "#FCB1F0",
                "type": "color"
            },
            "300": {
                "value": "#F778E4",
                "type": "color"
            },
            "400": {
                "value": "#EB47D2",
                "type": "color"
            },
            "500": {
                "value": "#D223B7",
                "type": "color"
            },
            "600": {
                "value": "#9F238C",
                "type": "color"
            },
            "700": {
                "value": "#6F1F63",
                "type": "color"
            },
            "800": {
                "value": "#481941",
                "type": "color"
            },
            "900": {
                "value": "#2C1128",
                "type": "color"
            }
        }
    }
}

Palettes built on #D301B4

Color Lab

Pairs with #D301B4

UI roles & guardrails

In real applications

Scales

Every model

Export