What color is #D31396?

#D31396 is a medium, vivid magenta. In RGB it is rgb(211, 19, 150), and in HSL hsl(319, 83%, 45%).

Is #D31396 accessible as text?

On white, #D31396 has a contrast ratio of 4.88:1 (passes WCAG AA for body text); on black it is 4.30:1 (fails). For text placed on #D31396, use white for the best readability.

What is the closest Tailwind color to #D31396?

The nearest Tailwind CSS token is pink-600 (#E60076).

What colors go well with #D31396?

#D31396 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #14D250. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #D31396 below.

Is #D31396 good for buttons?

#D31396 works well for buttons and highlights, but use white text on #D31396 — black text only reaches 4.30:1, below the 4.5:1 needed for normal-size labels.

Is #D31396 the same as CSS mediumvioletred?

No — #D31396 is not the CSS named color mediumvioletred, but mediumvioletred (#C71585) is the closest CSS named color.

#D31396 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #D31396

Not just a swatch — here's how #D31396 works with other colors. Named schemes with #D31396 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #D31396 Secondary #E86D5F Accent #EF983E Anchor #5B3A53 Surface #F6E8D7

Medium Violet Red glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #D31396 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Medium Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #D31396 Anchor #3B2922 Surface #F1E2D1 Accent #9B9463 Secondary #3C3833

Medium Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #D31396 Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Medium Violet Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #D31396 Secondary #CC90AF Support #9C9087 Ink #17140F

Medium Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Medium Violet Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #D31396 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 72/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 32/100

Low

Firm and assertive — carries weight and contrast.

Depth 46/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 1/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 17/100

Very low

Clean and current — no dusty, aged cast.

Luxury 42/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 92/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 65/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 15/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 74/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D31396

For UI

For branding

For interior

For fashion

People also use #D31396 with

Electric Purple Fire Engine Red Kelly Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.9:1. Use

Subtle surface Use #F4D2E9 for cards and hover fills. Tint 80

Avoid beside #D21456 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D31396 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #D31396;
  --color-base-rgb: 211 19 150;
  --color-base-oklch: oklch(58.0% 0.238 346.5);
  --color-50: #FEF0FA;
  --color-100: #FDD9F1;
  --color-200: #F8B4E3;
  --color-300: #ED82CB;
  --color-400: #DE54B2;
  --color-500: #C33195;
  --color-600: #952D74;
  --color-700: #692654;
  --color-800: #441C38;
  --color-900: #2A1323;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  medium-violet-red: {
    50: '#FEF0FA',
    100: '#FDD9F1',
    200: '#F8B4E3',
    300: '#ED82CB',
    400: '#DE54B2',
    500: '#C33195',
    600: '#952D74',
    700: '#692654',
    800: '#441C38',
    900: '#2A1323',
  },
}

$base: #D31396;
$base-ink: #FFFFFF;
$base-50: #FEF0FA;
$base-100: #FDD9F1;
$base-200: #F8B4E3;
$base-300: #ED82CB;
$base-400: #DE54B2;
$base-500: #C33195;
$base-600: #952D74;
$base-700: #692654;
$base-800: #441C38;
$base-900: #2A1323;
$base-hover: #A81078;
$base-subtle: #EFBADF;

{
    "color": {
        "base": {
            "value": "#D31396",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FA",
                "type": "color"
            },
            "100": {
                "value": "#FDD9F1",
                "type": "color"
            },
            "200": {
                "value": "#F8B4E3",
                "type": "color"
            },
            "300": {
                "value": "#ED82CB",
                "type": "color"
            },
            "400": {
                "value": "#DE54B2",
                "type": "color"
            },
            "500": {
                "value": "#C33195",
                "type": "color"
            },
            "600": {
                "value": "#952D74",
                "type": "color"
            },
            "700": {
                "value": "#692654",
                "type": "color"
            },
            "800": {
                "value": "#441C38",
                "type": "color"
            },
            "900": {
                "value": "#2A1323",
                "type": "color"
            }
        }
    }
}

Palettes built on #D31396

Color Lab

Pairs with #D31396

UI roles & guardrails

In real applications

Scales

Every model

Export