#D377EF is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #D377EF works with other colors. Named schemes with #D377EF in its natural role, and a note on why the supporting colors balance it.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
Heliotrope sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #D377EF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #D377EF at work across the surfaces designers actually ship.
:root {
--color-base: #D377EF;
--color-base-rgb: 211 119 239;
--color-base-oklch: oklch(71.6% 0.190 317.9);
--color-50: #FBF1FE;
--color-100: #F4DAFC;
--color-200: #E7B6F6;
--color-300: #D385EB;
--color-400: #BC58DA;
--color-500: #9F35C0;
--color-600: #7B3092;
--color-700: #582867;
--color-800: #3B1D43;
--color-900: #241429;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#FBF1FE',
100: '#F4DAFC',
200: '#E7B6F6',
300: '#D385EB',
400: '#BC58DA',
500: '#9F35C0',
600: '#7B3092',
700: '#582867',
800: '#3B1D43',
900: '#241429',
},
}
$base: #D377EF; $base-ink: #141310; $base-50: #FBF1FE; $base-100: #F4DAFC; $base-200: #E7B6F6; $base-300: #D385EB; $base-400: #BC58DA; $base-500: #9F35C0; $base-600: #7B3092; $base-700: #582867; $base-800: #3B1D43; $base-900: #241429; $base-hover: #BE36E7; $base-subtle: #EFDAF6;
{
"color": {
"base": {
"value": "#D377EF",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#FBF1FE",
"type": "color"
},
"100": {
"value": "#F4DAFC",
"type": "color"
},
"200": {
"value": "#E7B6F6",
"type": "color"
},
"300": {
"value": "#D385EB",
"type": "color"
},
"400": {
"value": "#BC58DA",
"type": "color"
},
"500": {
"value": "#9F35C0",
"type": "color"
},
"600": {
"value": "#7B3092",
"type": "color"
},
"700": {
"value": "#582867",
"type": "color"
},
"800": {
"value": "#3B1D43",
"type": "color"
},
"900": {
"value": "#241429",
"type": "color"
}
}
}
}