Nearest named color: Pale Violet Red
#D37EA5
#D37EA5
Nearest named
Pale Violet Red
Family
Pink
Lightness
69.5%
Chroma
0.115
Hue angle
351.5°
Temperature
Warm
Contrast on white
2.88:1 · Fail
Contrast on black
6.46:1 · AA
Web-safe
#CC6699
CSS oklch()
70% 0.12 352

#D37EA5 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #D37EA5

Not just a swatch — here's how #D37EA5 works with other colors. Named schemes with #D37EA5 in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Pale Violet Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Pale Violet Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Pale Violet Red opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Pale Violet Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Pale Violet Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Pale Violet Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #D37EA5 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 68/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 55/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 31/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 19/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 61/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 38/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 44/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 61/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 36/100
Low
Usable as a tinted surface in measured doses.
Print safety 88/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D37EA5

For UI
For branding
For interior
For fashion
People also use #D37EA5 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 6.5:1. Use
Subtle surface Use #F4E8ED for cards and hover fills. Tint 80
Avoid beside #D37E89 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D37EA5 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #D37EA5;
  --color-base-rgb: 211 126 165;
  --color-base-oklch: oklch(69.5% 0.115 351.5);
  --color-50: #FBF3F7;
  --color-100: #F5E0EA;
  --color-200: #EAC2D5;
  --color-300: #D798B5;
  --color-400: #C27096;
  --color-500: #A64F78;
  --color-600: #7F425F;
  --color-700: #5B3446;
  --color-800: #3C2530;
  --color-900: #25181E;
  --color-on-base: #141310;
}