#D389FA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It reproduces cleanly in print.
Not just a swatch — here's how #D389FA works with other colors. Named schemes with #D389FA in its natural role, and a note on why the supporting colors balance it.
Heliotrope opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Heliotrope keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Heliotrope sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Heliotrope is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Heliotrope carrying the quiet middle.
Heliotrope is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Heliotrope.
How #D389FA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #D389FA at work across the surfaces designers actually ship.
:root {
--color-base: #D389FA;
--color-base-rgb: 211 137 250;
--color-base-oklch: oklch(74.8% 0.173 313.0);
--color-50: #F9F0FE;
--color-100: #F0D8FD;
--color-200: #E1B1FC;
--color-300: #C97CF3;
--color-400: #B04DE5;
--color-500: #9329CB;
--color-600: #72289A;
--color-700: #53226D;
--color-800: #371A47;
--color-900: #22122B;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
heliotrope: {
50: '#F9F0FE',
100: '#F0D8FD',
200: '#E1B1FC',
300: '#C97CF3',
400: '#B04DE5',
500: '#9329CB',
600: '#72289A',
700: '#53226D',
800: '#371A47',
900: '#22122B',
},
}
$base: #D389FA; $base-ink: #141310; $base-50: #F9F0FE; $base-100: #F0D8FD; $base-200: #E1B1FC; $base-300: #C97CF3; $base-400: #B04DE5; $base-500: #9329CB; $base-600: #72289A; $base-700: #53226D; $base-800: #371A47; $base-900: #22122B; $base-hover: #B73FF7; $base-subtle: #F0E0F9;
{
"color": {
"base": {
"value": "#D389FA",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F0FE",
"type": "color"
},
"100": {
"value": "#F0D8FD",
"type": "color"
},
"200": {
"value": "#E1B1FC",
"type": "color"
},
"300": {
"value": "#C97CF3",
"type": "color"
},
"400": {
"value": "#B04DE5",
"type": "color"
},
"500": {
"value": "#9329CB",
"type": "color"
},
"600": {
"value": "#72289A",
"type": "color"
},
"700": {
"value": "#53226D",
"type": "color"
},
"800": {
"value": "#371A47",
"type": "color"
},
"900": {
"value": "#22122B",
"type": "color"
}
}
}
}