Nearest named color: Lilac
#D393BC
#D393BC
Nearest named
Lilac
Family
Pink
Lightness
73.8%
Chroma
0.093
Hue angle
340.9°
Temperature
Warm
Contrast on white
2.42:1 · Fail
Contrast on black
7.67:1 · AAA
Web-safe
#CC99CC
CSS oklch()
74% 0.09 341

#D393BC is a soft, warm rose. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It reproduces cleanly in print.

Palettes built on #D393BC

Not just a swatch — here's how #D393BC works with other colors. Named schemes with #D393BC in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Lilac as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Lilac anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Coastal Morning Lead · 5 colors

Lilac opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Berry & Cream Lead · 5 colors

Lilac sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Lilac is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Lilac carrying the quiet middle.

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Color Lab

How #D393BC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 60/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 62/100
High
Middle-weight — neither delicate nor heavy.
Depth 26/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 8/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 61/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 33/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 36/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 43/100
Moderate
Workable accent with care around contrast.
Surface fit 47/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #D393BC

For UI
For branding
For interior
For fashion
People also use #D393BC with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 7.7:1. Use
Subtle surface Use #F4EBF1 for cards and hover fills. Tint 80
Avoid beside #D392A6 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #D393BC at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #D393BC;
  --color-base-rgb: 211 147 188;
  --color-base-oklch: oklch(73.8% 0.093 340.9);
  --color-50: #FBF4F8;
  --color-100: #F4E2ED;
  --color-200: #E7C5DB;
  --color-300: #D39CBF;
  --color-400: #BC76A2;
  --color-500: #9F5584;
  --color-600: #7B4768;
  --color-700: #58364C;
  --color-800: #3B2633;
  --color-900: #241920;
  --color-on-base: #141310;
}